BLIPPAR

Intellectual Property Acquisition Opportunity

Hilco Streambank, in conjunction with PDS Valuers, is seeking offers to acquire the intellectual property assets of Blippar.com Limited (in Administration), including its advanced Augmented Reality and Computer Vision technology.  

 

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BID DEADLINE     

Friday, January 11, 2019 at 4:00pm GMT

Background

Paul Appleton and Paul Cooper of David Rubin & Partners Ltd as the Joint Administrators of Blippar.com Limited (in Administration) (“Blippar” or the “Company”) have appointed Hilco Streambank and PDS Valuers to actively seek interested parties with regards to the sale of Bippar’s extensive intellectual property assets.

Blippar specialized in Augmented Reality (AR) and Computer Vision, a cutting-edge field within Artificial Intelligence (AI) that trains lenses to recognise and understand the world they see. Since launching in the UK in 2011, Blippar has been pushing the boundaries of what is possible in AR and enabled thousands of brands, retailers and agencies to use AR and AI across the consumer journey to deepen customer engagement, drive footfall and increase sales.

The Company’s technology has been used by high-profile brands such a PepsiCo, Porsche, Cadbury, L’Oréal, GSK, General Mills and Procter & Gamble to create engaging and award-winning AR experiences. 

Testament to the Company’s pioneering software and technology, Blippar was ranked 3 years running within CNBC’s global ‘Disruptor 50’ list, as well as named top Business Innovator by Bloomberg, most innovative AR company by Fast Company in 2018 and winning the best AR app at Mobile World Congress in 2017.

Blippar's consumer product, and a showcase of capabilities, is the Blippar app, which is the first augmented reality browser, bridging the gap between digital and real-world experiences using AI and AR. The app allows users to scan real-world items they are curious about - from objects to buildings, animals and people - to unlock useful and entertaining content. The content experiences are either drawn from Blippar’s proprietary Knowledge Graph or are augmented reality experiences. The Company also provided enterprise AR creation tools, Blippbuilder and Blippbuilder Script, which allow agencies and businesses to create their own augmented reality content. These AR experiences could be published to any existing app or a white-label AR app built by Blippar via its augmented reality SDK or to Blippar's Augmented Reality Browser App. AR experiences could also be published to a web browser or rich media ad via the Company’s web AR product - ARDP.

With the global augmented reality market size estimated to surpass $50 billion and grow at circa 65% CAGR from 2017 to 2024, the Blippar intellectual property acquisition opportunity represents a unique opportunity for a buyer to capitalize on the Company’s considerable R&D investment to date to take advantage of growth in an innovative industry which will revolutionise the internet, retail and commerce.

BlipparEducation

Available Assets

Technology & Software

The Company invested heavily in its cutting edge technology, having raised over $130 million of investment. The core technology was developed in-house by a team of highly-skilled technology engineers software developers and is well-documented.  

Available assets include the proprietary rights behind Blippar’s technology products and tools, including but not limited to:

AR Platforms

  • Blippar SDK (iOS, Android)
  • Blippar App (iOS, Android)
  • Blippar Hub Publishing Platform
  • AR Creation Tools – Blippbuilder and Blippbuilder Script
  • Blippar Halos Face Profiles
  • Blippar AR Digital Placements
  • Blippar Developer Portal
  • Standalone Layar platform - Layar Creator, Layar SDK and Layar Geo Layer API

Computer Vision

  • Visual Search System – A comprehensive visual search system that takes the unique approach of blending computer vision, deep learning and knowledge graph. A highly efficient, scalable and flexible engine platform, which powers 9 engines, 12 DL models, 3 horizontal and 16 verticals (including car, face, fashion, logo, flower, landmark, arts, movie and currency).
  • Full Function, Real World Knowledge Graph - The only published relevance based knowledge graph in the world which is suitable to augmented reality and visual search. Featuring highly scalable system architecture and machine learning based categorization. Incorporating vast content coverage (161m entities, 1.5bn facts, 1.6k categories).

Patent Portfolio

The Company has a portfolio of granted and pending patents related to its computer vision and augmented reality technologies. The patent portfolio references various technology subjects within the scope of AR, namely tracking, UI, display and environmental requirements.

Blippar Brand 

  • The Blippar brand is globally recognised having received worldwide press coverage. Since 2011, Blippar has received over 60 awards for its pioneering developments in AR technology. The Company has worked with numerous leading brands such as McDonalds, Cadbury’s, Jaguar Land Rover and Max Factor.
  • By harnessing the power of its technology and data, Blippar’s mission is to be the bridge that brings the digital and physical worlds together, enhancing everyday life.

Layar Brand 

Acquired by the Company in 2014, Layar is a global leader in Augmented Reality and Interactive Print, with the Layar platform being optimized for publishers, magazines and print media.

Trademarks 

The Company’s comprehensive trade mark portfolio protects the Blippar and Layar brands, logos and key tech products including BlippBuilder.

Website Content 

Copyright in the Company’s content rich professionally developed websites.

Domain Names 

Blippar’s portfolio of numerous domain names including the core blippar.com and layar.com domains.

 

Social Media Assets 

facebook Facebook- @blippar 205K Likes

twitter Twitter – @blippar 27.7K Followers

instagram Instagram - @blippar 5.9K  Followers

youtube YouTube – 4.9K Subscribers

Sales Process 

Offers for some or all of the Blippar intellectual property assets are due January 11 2019 at 16:00 GMT.

Please contact Hilco Streambank to obtain an NDA and gain access to a virtual data room of further information. A Bid Submission Form is available on request. 

Please be aware that a buyer’s premium, payable by the winning bidder, of 20% will be added to the purchase price

Key Terms & Conditions 

The bidder acknowledges that Hilco and PDS Valuers act as agents for the Joint Administrators who offer for sale only what right, title and interest Blippar.com Limited (in Administration) possesses in the intellectual property assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco, PDS Valuers or the Joint Administrators and bidders are deemed to have carried out their own due diligence of the assets.

A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. VAT, if applicable, at 20% will be added to the price. A buyer’s premium of 20% applies to this sale. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank’s full Terms and Conditions for this sale apply.

Interested Parties

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