delias

  


Intellectual Property
Acquisition Opportunity

ACCEPTING OFFERS

 

OPPORTUNITY

Hilco Streambank has been retained to sell the dELiA*s® brands and related intellectual property assets.

BACKGROUND

Since 1993, dELiA*s®  has been the go to brand for young girls seeking fun loving fashion. dELiA*s®  has developed a multi-generational following of loyal customers looking for the latest trends, style insights and fashion expertise. For over two decades, girls and their Moms looked to dELiA*s®  iconic catalogue and fashion magazine as their style guide for buying all of the era and age appropriate necessities a girl could ever want or need.

dELiA*s®  has come a long way since establishing itself at the vanguard of the juniors apparel market. Today, through its e-commerce platform www.deliasclothing.com, and in multiple licensed categories, dELiA*s®  offers trendy, colorful and distinctive styles for young girls heavily influenced by their parents with whom the dELiA*s®  brand has lived on through the decades.

THE DELIA*S SHOPPER

dELiA*s®  maintains high customer awareness and a loyal base of legacy customers together with a new generation of girls looking for cute clothing and accessories. The recent launch of the dELiA*s Girl™ lifestyle brand, specifically catering to girls aged 7 – 10, has expanded the brand’s reach and opportunity for customer engagement. The www.deliasclothing.com e-commerce website generated a steady flow of consumer traffic averaging 4.5MM visits per year and 3.2MM page views per month. Today’s social media savvy customer continues to engage with dELiA*s®  through popular outlets such as Facebook, Instagram and Twitter.

The dELiA*s® customer demographic is typically:

  • dELiA*s® 10 – 16 years old
  • dELiA*s Girl™ 7 – 10 years old
  • Digital native – technology and social media is her life
  • 50%+ from households with over $75,000 yearly income
  • 20% from households with over $125,000 yearly income
  • Describes herself as trendy, friendly, cute, bubbly, unique & believes in equality

 

The DELIA*S BRAND OPPORTUNITY

  • Licensing and co-branding
    • The dELiA*s®  brand provides licensing opportunities in multiple product categories already being sold through its e-commerce channel.
    • dELiA*s Girl™ branded products are distributed in multiple channels including department stores, off-price retailers and various web outlets.
  • Direct Sales E-Commerce Platform
    • www.deliasclothing.com generated approximately 4.5MM visits per year.
    • Strong brand recognition with a good flow of both new and legacy customers.
    • Large social media following on popular platforms for millennials.
  • Wholesale
    • Product development and distribution opportunities for a nationally recognized brand.

ASSETS FOR SALE

Trademarks in multiple categories, including:

delias

delia's girls logo 

Other Trademarks

  • Mallory®
  • Style Gossip®
  • Daisy by Delia’s®

 

International Trademarks 

The dELiA*s®  Trademark is registered in the following jurisdictions:

  • Australia
  • Canada
  • China
  • Hong Kong
  • Japan
  • South Africa
  • South Korea
  • New Zealand
  • United Kingdom

 

Domain Names including:

  • deliasclothing.com
  • deliasgirl.com
  • deliasapparel.com
  • shopdelias.com
  • deliasny.com
  • delias.shop
  • delias.clothing

 

Customer Data

  • Customer Database consisting of over 2.5MM E-Mail Subscribers

 

Social Media

  • Facebook: 680K Likes
  • Instagram: 246K Followers
  • Twitter: 10.5K Followers

DILIGENCE AND SALES PROCESS

Data Room: An online data room containing diligence information has been constructed. Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.  Bidding instructions are being provided by Hilco Streambank.