DeliasAcquisition Opportunity:

Intellectual Property Assets - dELiA*s, Inc.

Accepting Offers

Delias

OPPORTUNITY

Hilco Streambank is acting on behalf of a joint venture of Hilco Merchant Resources and Gordon Brothers Retail Partners (the “Agent”), the exclusive agent of dELiA*s, Inc. (“dELiA*s” or the “Company”) in connection with the sale of the intellectual property and other assets related to Company’s direct and retail business (the “Assets”). The Assets are being sold in a sale under Section 363 of the Bankruptcy Code in a Chapter 11 case pending in the United States Bankruptcy Court for the Southern District of New York in White Plains, NY (the “Bankruptcy Court”).

BACKGROUND

DeliasdELiA*s was started in 1993 with the goal of producing and selling clothing, footwear and accessories to teenage girls that expressed a fun and light hearted sensibility. Over time, dELiA*s evolved into an omni-channel retailer whose products were distributed through its e-commerce website, by direct mail catalogs and mall-based retail stores. For the fiscal years 2011, 2012 and 2013 dELiA*s aggregate annual sales through all channels were $172, 181 and 137 million, respectively.

dELiA*s has a well-developed connection to its customers and to their parents. Its customer database contains over 4.9 million individual records, over 700K of which were active in the prior 12 months. In addition, the Company maintains an email database with over 4.2 million addresses. The Company’s e-commerce platform located at store.delias.com, averaged approximately 1.5 million visits per month.

On December 7, 2014, the Company filed for Chapter 11 bankruptcy protection, and thereafter commenced the liquidation of its inventory through its stores and e-commerce channel. The Agent is currently soliciting offers to acquire the Assets, including the Company’s interests in: (i) its customer databases, (ii) the URLs www.delias.com and store.delias.com, (iii) the dELiA*s® trademark, and (iv) certain information technology hardware associated with the operation of the dELiA*s direct and e-commerce platform. A portfolio of 10 branded domain names, including www.deliasshop.com and www.deliasstores.com is being offered as part of the sale.

SALE PROCESS

DeliasThe Company has accepted an offer of $2.5 million to acquire the Assets (the “Stalking Horse Bid”). The Stalking Horse Bid is subject to higher and better offers. Diligence information regarding the Assets will be provided upon execution of a non-disclosure agreement.

The sale of the Assets is subject to Bankruptcy Court approval. Certain Bid Procedures have been approved in connection with the Sale and can be viewed below.

Please take note of the following important dates:
Accepting Offers

Click below to view court documents approving bidding procedures.

Order Approving Bidding Procedures

Motion for Order Approving Bidding Procedures