giggle

Brand Assets and Domain Name

giggle® and giggle.com

 

 

Hilco Streambank is currently seeking offers to acquire the giggle® brand and related intellectual property assets including its trademarks, giggle.com domain name and customer database.

THE OPPORTUNITY:

Since 2002, giggle® has been a trusted one-stop source for the design-conscious parent, offering a complete checklist of expert-selected products that embody smart, happy, and clean designs. At its peak in 2012, the company operated 14 retail stores in markets in or near upscale, urban centers across the U.S., with a strong e-commerce business, a line of licensed products, and its signature private label line of baby products, giggle Better Basics®. With these tools, giggle® navigates the parenting landscape with meticulously curated products in categories including furniture, gear, clothing, toys, bedding, lotions & potions, gifts and more.

GIGGLE® IS OFFERING THE FOLLOWING ASSETS FOR SALE:

Trademarks:

  • The giggle® Trademark registered in the U.S., Canada, China and South Korea.
  • Private label brand - giggle Better Basics®. In 2016, 20% of all products sold by giggle® were proprietary products. giggle® branded products carry a margin of 62%.

Domains:

Giggle Products 1In 2016, giggle.com generated $11.2M in revenue and attracted approximately 4M visitors.

Some other available domains include:

gigglebetterbasics.com | gigglebabyregistry.com | thecradlecrush.com | thegigglebaby.com | gigglekids.com gigglematernity.com | healthyhappybaby.com | gigglepregnancy.com | giggleathome.com | giggleguru.com 

Customer Data:

  • Approximately 400K total opt in customer files with email addresses.
  • Average order value is $157.
  • Best-in-class registry program with participant data. FY2016 total registry revenue was $7.5M with over 5,000 total registries created.

Social Media & Blog:

Giggle Products 2The brand has social media accounts on Facebook, Twitter, Instagram, and Pinterest. giggle® has laid the foundation for a healthy social media presence but has not tapped its full potential. In addition, giggle® has developed a trusted blog providing parents with essential content for making parenting easier and smarter. 

Facebook
39,218 Followers 41,252 Likes
Twitter
28.9K Followers 1,919 Likes
Instagram
37.3K Followers 1,241 Posts
Pinterest
8,808 Followers 127.8K Monthly Views

 

COMPANY'S FINANCIALS LEAVE ROOM FOR GROWTH:

Fiscal Year Total Revenue
2015 $18.5M
2016 $23.5M*
Feb - Aug 2017         $9.4M

 

*(*) giggle® acquired Right Start, Inc. in 2016. Right Start sales
of $15.1M in FY2016 are not included in this number.

 

  • E-Commerce - $11.2M revenue in FY2016
  • Retail - $11.8M revenue in FY2016
  • Licensing and Wholesale - $400K revenue in FY2016

DILIGENCE & SALE PROCESS

Access to an online Data Room with detailed diligence information regarding the offering will be provided upon execution of a non-disclosure agreement. The assets will be sold through a State Court-approved sale process and transferred subject to a State Court order and definitive documentation.