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The Debtor has accepted an offer from Spin Master, Ltd to acquire the Marbles intellectual property and related assets for $2,500,000. The offer is subject to higher and better offers and Bankruptcy Court approval. Set forth below are the details and key dates for the sale process going forward:

  • Stalking Horse Bid: $2.5 Million

  • Minimum Overbid: $2.7 Million

  • Bid Deadline: Thursday, April 20, 2017 at 5:00PM CT

  • Auction Date: Monday, April 24, 2017 at 10:00AM CT

  • Sale Hearing: Wednesday, April 26, 2017 at 11:00AM CT

OPPORTUNITY

Hilco Streambank is currently seeking offers for the Marbles: The Brain Store® brand as a going concern or for the brand and related intellectual property assets (the “Assets”) including its trademarks, domain names, website, proprietary product designs, and customer database. The Assets are available for immediate deployment into a going concern operation that includes retail stores, e-commerce, and wholesale channels of distribution. The Company is currently operating as a Debtor under Chapter 11 in the United States Bankruptcy Court for the Northern District of Illinois.

BACKGROUND

Marbles is a developer, wholesaler and specialty retailer of games, puzzles, books, and software designed to strengthen and stimulate the brain. All of the Company’s products focus on developing or maintaining one or multiple cognitive functions including critical thinking, memory, coordination, visual perception, and word skills. As of December 2016, Marbles operated 40 retail locations across 13 states as well as pop-up locations during the holidays.  

FINANCIAL OVERVIEW

In 2016, Marbles generated over $28 MM in total revenue from the following channels: Retail/Ecommerce/Wholesale. Additional opportunities exist in International sales, Institutional sales, and Brand and  Product licensing.

PROPRIETARY PRODUCT OFFERINGS

The Company’s current catalog features a total of 141 Marbles branded products including 29 owned  products ($2.9 MM revenue), 19 licensed products ($3.6 MM revenue), 86 OEM products ($2.4 MM revenue), and 7 public domain products ($1.1 MM revenue).

Key product titles include:

 

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AVAILABLE ASSETS

Trademarks (Retail Brand & Product Related)

  • Marbles: The Brain Store®
  • Flingons®
  • Otrio®
  • Brainbows®
  • Rock Me Archimedes®
  • Marbology®
  • and more

 

Website and E-Commerce Platform

  • Fully operational e-commerce site with responsive design - www.MarblesTheBrainStore.com.


Product Related Domain Names Including:

  • MarblesBrain.com
  • MarblesGiftGuide.com
  • Flingons.com
  • SplicketyLitGame.com
  • MarblesGifts.com
  • MarblesPlay.com
  • EggHeadGame.com
  • SmartsAndCraftKits.com
  • and more


Retail

  • In 2016, the Company operated 40 retail stores generating revenues of $21,578,835. The retail stores provide a high touch interactive shopping experience and are a key outlet for product development and testing.
  • 21 retail stores were profitable on a four-wall basis for the LTM as of December 2016.
  • Marbles Pop-Up and store-in-store locations generated sales of $1.9 MM in 2015 and $260K in 2016.


E-Commerce

  • Generated revenues of $3.27 MM in 2016.
  • 1.43 MM unique visitors in 2016 up from 1.14 MM visitors in 2015.


Wholesale

  • Generated $2.4 MM in domestic wholesale sales in 2016 and project significant growth in the wholesale channel in 2017 with major retailers.
  • Opened wholesale and retail accounts in Australia and Europe, with opportunities in other territories as well.


Expansion Opportunities

  • Institutional partners such as the education systems, public museums, hospitals, day care centers, and camps are an untapped market for Marbles products.
  • Store-in-store and pop-up partnerships with major retailers across the globe.
  • Brand and Product licensing opportunities exist in multiple categories.
  • Market demand exists for subscription-based services that deliver age-appropriate educational and brain stimulating games and toys on a recurring basis.


Social Media

  • YouTube Channel: 67.7K Subscribers & 256 unique videos
  • Facebook: 20.4K Likes & 19.8K Followers
  • Instagram: 1,400 Followers
  • Twitter: 3,464 Followers
  • Pinterest: 1,339 Followers

 

Customer Data

  • Approximately 741K total customer records; 700K records with valid opt-in email addresses
  • An engaged group of 628,918 Marbles Rewards Members all with associated emails

DILIGENCE & SALE PROCESS

Access to an online Data Room with detailed diligence information regarding the offerings will be provided upon execution of a non-disclosure agreement.

The Assets will be sold through a Bankruptcy Court-approved sale process and transferred subject to a Bankruptcy Court order.