Country Curtains

Engagement

Country Curtains engaged Hilco Streambank to assist the company in the sale of its intellectual property assets, including its trademarks, domain names, certain customer data, e-commerce platform, social media accounts and design library.

Marketing

Hilco Streambank developed a marketing program exclusively designed for the Country Curtains intellectual property assets. We reached out to approximately 250 potentially interested parties with a teaser detailing the opportunity and populated a virtual data room containing confidential materials regarding the assets available for sale.

Outcome

Country Curtains sold its intellectual property assets in February, 2018. The sale closed within approximately 2½ months of the commencement of Hilco Streambank’s marketing efforts.