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LittleThings

Process Overview

Background

Started in 2014, LittleThings began as a blog for a pet food ecommerce website and evolved into a popular destination for meaningful and inspiring content. Amassing over 24 million social followers, LittleThings expanded to roll out a steady stream of lifestyle content including real life stories and videos, recipes and DIY projects. Reaching a total audience of nearly 60 million comScore unique monthly visitors, the site’s exceptional video programming included the daily show “Refresh,” created and hosted by the millennial married couple Cassie and Paul Morris, and “The Hostess Next Door,” starring Chef Vanessa Cantave.

LittleThings announced its last post to readers on February 28, 2018.

Engagment/Marketing

In March 2018, LittleThings retained Hilco Streambank to market and sell its intellectual property assets, including social media assets and technology. We developed a marketing plan and implemented it under an aggressive timeline. The opportunity generated an incredible amount of interest, with nearly one-third of the parties we contacted entering into a confidentiality agreement and gaining access to the virtual data room containing confidential information.

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Outcome

LittleThings closed a deal with RockYou Media to acquire the intellectual property and other assets within 6 weeks of Hilco Streambank’s engagement.

Deal terms were not disclosed.


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