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Styles For Less

Process Overview

Engagement

Styles for Less, Inc. (the “Company”) retained Hilco Streambank as its exclusive broker for its intellectual property assets. The assets for sale included the Styles for Less® brand, trademarks, domain names, customer data and social media assets.

Brand Background

Since its founding in 1992, Styles for Less® provided women in their late teens and early 20s with chic, low-cost, high-quality apparel. At its peak, Styles for Less® operated over 150 retail stores throughout California, Nevada, Arizona, Texas and Florida. In addition, the Company operated its e-commerce website at StylesForLess.com.

The Styles for Less® brand resonated among young women looking for clothing and accessories that are both trendy and affordable, making the fresh fashion lifestyle seem effortless. Styles for Less® differentiated itself from its competitors by providing versatile product lines applicable for school, career, fitness, and weekend wear.

Marketing Process

Hilco Streambank developed a marketing program designed for the sale of the Company’s intellectual property assets. We identified and reached out to over 250 potential buyers, developed an opportunity teaser detailing the offering and populated an online data room containing confidential information regarding the Styles for Less®

Outcome

We conducted an auction at which more than 25 bids were placed, resulting in the sale of subsets of the Company’s intellectual property assets to two bidders, for a total of over $80,000.


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