poundworld store

Poundworld logo

Poundworld

Intellectual Property
Acquisition Opportunity

Hilco Streambank is seeking offers to acquire the intellectual property assets of Poundworld, one of the UK’s largest and well-known discount store retailers, with historic revenue of over £485m ($624m) per annum.

Poundworld logo

Offer Deadline
September 20, 2018 @ Noon BST

Background

Daniel Butters and Clare Boardman of Deloitte LLP as the Joint Administrators of Poundworld Retail Limited (in Administration) (“Poundworld” or the “Company”) have appointed Hilco Streambank to actively seek interested parties with regards to the sale of the Company’s intellectual property assets.

poundworld store

Poundworld was one of the UK’s leading discount retailers, and specialised in selling a variety of items for a fixed price of £1, in addition to select higher-priced products. The Company started in 1974 when it began as a market stall under the name “Bargain Centre”. From that time, Poundworld grew significantly, going on to operate over 300 stores in the UK and generating over £485m ($624m) in revenue at its peak. Poundworld’s growth had at times outpaced the competition and resisted downward market trends, such as during the 2008 financial crisis. This was largely due to Poundworld’s low-priced products being attractive to consumers when their expendable income was limited. Poundworld offered a wide range of goods, including groceries, snacks, cleaning products, toiletries, medical supplies, DIY products, electrical products, car care products, homeware, stationery, and toys. The Company’s stores were typically located in high street retail spaces, shopping centres, and retail parks.

Additional Brands

In 2010, Poundworld launched a new multi-price retail business, briefly trading as “Discount UK” and later rebranded as “Bargain Buys”. Bargain Buys specialised in offering multi-priced discount products, with the majority priced at £1 and select items priced higher. The Company operated approximately 50 Bargain Buys stores in the UK.

bargain buys logo

In addition to its retail business, Poundworld operated a wholesale business specialising in heavily discounted B2B sales and targeting market traders, Ebay sellers, and independent retailers. The wholesale business operated under the trade name “Discount Wholesale” and accounted for approximately £9m ($12m) of the Company’s revenue in 2017.

Available Assets

Poundworld Brand

Poundworld is one of the UK’s most recognisable discount store brands, boasting a 44 year history dating back to 1974. The Poundworld name has become synonymous with value for money purchases, and the Company’s historic sales of over £485m ($624m) demonstrate Poundworld’s widespread reach in the UK market. Poundworld will have likely generated further goodwill through its partnership with Marie Curie, a charity for people with terminal illnesses. Poundworld has raised around £900k ($1.2m) for the charity since 2013. Poundworld has also received significant media exposure over the years, including being featured on the hit BBC One documentary, “Pound Shop Wars”, which attracted over 5.5m viewers at its peak. In recent years, the Company maintained an annual marketing spend of over £1.4m ($1.8m), and marketed the Poundworld brand through a plethora of channels including television, radio, and mobile.


Additional Brands

The Company has developed a number of specialised brands over its history in addition to its primary corporate brand.

Bargain Buys

Bargain Buys was one of the UK’s most popular multi-priced discount retailers, and operated approximately 50 dedicated stores in the UK at its peak, selling a range of products for prices of £1 and above.

Discount Wholesale

Discount Wholesale was a leading discount wholesaler whose customers included retail giants such as WHSmith as well as independent corner shops.

Product Brands

Poundworld has marketed a number of proprietary product brands such as the Swish cleaning products, the Autocare car accessories, and the Handy Help medical products. In addition, the Poundworld Plus and Poundworld Extra sub-brands have been used to promote larger stores with select items costing more than £1.


Trade Marks

The Company’s corporate brand is protected by a comprehensive trade mark portfolio containing 25 word and figurative marks with international coverage. In addition, the Company has 7 trade marks for its sub-brands, such as “Swish”, “Autocare”, “Handy Help”, and “Euroworld”, which could have a wide range of applications outside of the Company’s primary industry. Poundworld’s portfolio includes both registered and pending trade marks.

View Complete Trade Mark List


Website Content

Poundworld operated three web platforms, comprising a B2C “Poundworld” website; a B2C “Bargain Buys” website; and a B2B “Discount Wholesale” website, each containing product details, store locators, and in the case of the Discount Wholesale website, warehouse management and order fulfilment functionality. The Company’s websites have generated over 6m page views in the past 12 months.


Domains

The Company maintains a portfolio of 44 domain names which attract considerable traffic, including but not limited to:

  • poundworld.co.uk
  • poundworldretail.com
  • discount-wholesale.com
  • bargain-buys.com

View Complete Domain List


Social Media Assets

  • facebook logo 249K page likes

  • twitter logo 22K followers

  • instagram logo 8K followers


Organisational Knowledge

Poundworld is in possession of a plethora of organisational knowledge, including marketing plans, marketing calendars, media strategies, and commercial strategies outlining the Company’s market insights and commercial goals. The Company is also in possession of image libraries of around 6,000 images related to Poundworld’s products.

Historical Revenue Data

Poundworld recorded historical annual revenues of £422m ($542m), £463m ($595m), and £489m ($628m) in the years 2015 to 2017 respectively, and experienced a 16% growth in revenue over the period. The UK discount retail market grew by over 75% from 2012 to 2017, and is expected to grow by a further 36% by 2022.

poundworld sales

Sale Process

Offers for some or all of the Poundworld intellectual property assets are due September 20, 2018 at Noon BST. Please contact Hilco Streambank to obtain an NDA and gain access to the virtual data room for information regarding the sale process. A Bid Submission Form for submitting bids for the intellectual property assets is available on request.

Interested Parties

Hilco Global will only use data you have agreed to share with us. You have the ability to view, change and delete data at any time upon request. Please view our privacy policy.

Contact Us

For further information about the sale process and access to the virtual data room for diligence materials please contact the following Hilco Streambank representatives:

Jack Gillespie
Office: +44(0)141 4718 629
Email: jgillespie@hilcoglobal.eu

Linda Shannon
Office: +44 (0)141 2122 516
Email: lshannon@hilcoglobal.eu

Daniel Francis Butters and Clare Boardman of Deloitte LLP were appointed Joint Administrators of Poundworld Retail Limited (“the Company”) on 11 June 2018. The affairs, business and property of the Company are managed by the Joint Administrators. The Joint Administrators act as agents of the Company and contract without personal liability. The Joint Administrators are authorised by the Institute of Chartered Accountants in England and Wales (ICAEW). All licensed Insolvency Practitioners of Deloitte LLP are licensed in the UK.