Acquisition Opportunity:

Sag HarborWomen's Apparel Brand Sag Harbor®

OVERVIEW

Hilco Streambank has been retained by Kellwood Company as its exclusive agent to market and sell the intellectual property and related assets associated with the Sag Harbor® apparel brand.

BACKGROUND

Sag Harbor® is a well-known women’s apparel brand, founded in 1975 and acquired by the Kellwood Company in 1986. Evocative of the New York Hamptons lifestyle, the Sag Harbor® label is well known for its classic sweaters and distinctive separates lines.

Sag Harbor® apparel is marketed as a weekday to weekend line, directed towards women looking for modern, yet classic, versatile, fresh, and affordable clothing. This offering presents a unique opportunity to acquire a well- established women’s apparel wholesale brand, aimed at the 45+ demographic, that has customer awareness and a strong presence in the e-commerce and brick and mortar retail channels.

The Sag Harbor® executive office and merchandising teams are located in New York City. The Sag Harbor® portfolio of products includes lifestyle sportswear, suits, sweaters and sleepwear in misses, petites and woman's sizes. Stores or online platforms where the brand is currently sold include Boscov’s, Blair, GWK, Haband, Sears, Stage Stores, Schweser’s, Hamrick’s, Ross Stores, Amazon, and Kohl’s. The Sag Harbor® brand is also licensed in additional categories.

Historical aggregate sales under the Sag Harbor® label total in the billions of dollars. Net wholesale sales for the fiscal years 2012 and 2013 were $35 million and $28 million respectively. Net YTD sales for FY 2014 are $26.3 million (FY not yet closed).

Sag Harbor

OPPORTUNITY

The Sag Harbor® brand has a strong history and a demonstrated widespread recognition among consumers and retailers. Potential buyers can leverage this legacy and awareness in multiple channels including the opportunity to expand the reach of the brand through multi-category licensing.

ASSETS FOR SALE

  • Sag Harbor® and related trademarks
  • Designs (technical specifications and designs)
  • Domain Names, including: sag-harbor.com, sag-harbor.net, sagharborfashion.com, shopsag-harbor.com, and sagharborapparel.net

 Sag Harbor

SALE PROCESS

Hilco Streambank is currently soliciting interest in the above assets. An online data room has been prepared that contains additional diligence materials that are available for review. For access to these materials a confidentiality agreement will be required.