Styles for Less®

Intellectual Property Acquisition Opportunity

Hilco Streambank is seeking offers to acquire the intellectual property of Styles for Less, Inc. ("Styles for Less" or the "Company"). The assets include trademarks, domain names, and customer database owned by Styles for Less® (the "Assets"). The Company is currently operating as a Chapter 11 debtor-in-possession in the United States Bankruptcy Court for the Central District of California (the "Bankruptcy Court").

grocery store photo

Bid Deadline: April 17, 2018 @ 5:00 PM ET

Auction Date: April 19, 2018 @ 1:00 PM ET

Background

Since its founding in 1992, Styles for Less® provided women in their late teens and early 20s with chic, low-cost, high-quality apparel. At its peak, Styles for Less® operated over 150 retail stores throughout California, Nevada, Arizona, Texas and Florida. In addition, the Company operated its e-commerce website at StylesForLess.com.

The Styles for Less® brand resonated among young women looking for clothing and accessories that are both trendy and affordable, making the fresh fashion lifestyle seem effortless. Styles for Less® differentiated itself from its competitors by providing versatile product lines applicable for school, career, fitness, and weekend wear.

Available Assets

16 Registered Trademarks including:

  • Styles for Less®

  • SFL®

  • CRUSH BY SFL®

  • CRAZE BY SFL®

  • CHIC BY SFL®

  • LOVE BY SFL®

  • SO TRENDY...SO YOU!®


Domain Names

  • StylesForLess.com

  • StylesForLess.net


Customer Data

  • Over 1.2MM Opt-in E-mail Addresses


Social Media Profiles

  • Facebook - approximately 142,000 page likes

  • Instagram
    @StylesforLess - approximately 66,000 followers
    @StylesForLessPlus - approximately 7,000 followers

  • Pinterest - approximately 16,000 followers

  • Twitter - approximately 2,600 followers

*Note The SFL Facebook admin profile and Instagram accounts have been temporarily locked. The Company is taking steps to regain access to the accounts. If the sale occurs before the Company has regained access, the purchaser will be provided log-in credentials for all Social Media accounts and it will be the responsibility of the purchaser to gain access to these accounts.

Financial Overview

FY2017

Total Sales (to Sept. 2017)

$45.9MM


eCommerce Sales (through Dec. 2017)

$1.7MM

FY2016

Total
Sales

$89.8MM


eCommerce Sales

$2.0MM

FY2015

Total
Sales

$102MM


eCommerce Sales

$1.9MM

Opportunity Highlights

Customer Database

Approximately 1.2MM
opt-in e-mail addresses

Domain Name - StylesForLess.com

Traffic Stats

website traffic graphic

Potential Areas For Growth

Multiple channels of distribution exist for the Styles for Less® brand, including:

E-commerce with a well-recognized brand and domain name

Pop-up stores in key locations and outlets

Retail house brand or wholesale apparel brand

Diligence & Sales Process

Online Data Room

Access to an online data room will be provided to interested parties upon execution of a non-disclosure agreement.

Bid Submission

Bidding instructions will be provided by Hilco Streambank in advance of the bid deadline.

Bid Deadline

Tuesday, April 17, 2018 at 5:00 PM ET

Parties interested in placing a bid should download and complete a bid submission form by clicking the button below. Please send completed forms to the following dchemlin@hilcoglobal.com and rkalnit@hilcoglobal.com

Download Bid Form

Auction Date

Thursday, April 19, 2018 at 1:00 PM ET

Bankruptcy Court Approval

The sale of the assets is subject to Bankruptcy Court approval.

Interested Parties

For more information about submitting an offer please complete the form and a Hilco Streambank representative will be in contact with you.