BidzIP Acquisition Opportunity:

Intellectual Property Assets -, Inc.

Auction Date: November 12th, 2014
2nd Round Bid Deadline: November 6th, 2014


Hilco Streambank has been retained as the exclusive agent to sell the intellectual property assets of, Inc ("The Company"). The assets include the trademark and the & premium domain names, the rights to (subject to competing claims) as well as numerous additional trademarks, domains, customer data and other IP assets. The assets are being sold through a General Assignment for the benefit of creditors pursuant to California state law.

BACKGROUND was a pioneer in the online jewelry retail space, which, since 1998, sold its products directly to consumers using an competitive pricing model and at fixed prices on a separate website which it operated as Prior to its decline, was operating at the $100MM annualized revenue rate as recently as 2010. During those times the site brought an average of 500,000 visits each month, driving sales of close to 15,000 pieces of jewelry per day. In 2012 & 2013 generated $40MM & $28MM of revenue respectively. Due to declining sales and liquidity constraints, in June of 2014 The Company ceased operating its websites and entered into a General Assignment for the benefit of creditors.


Domain Names

69 Domain Names Including Premium Domain Names:

  • Bidz
  • The company's rights to (subject to competing claims) and others...

Customer Data File

A customer data file that contains more than 6MM customer records including names, shipping addresses, email addresses and purchase history. Please contact us for more information.


12 Registered United States Trademarks.

  • Bidz
  • Whitehall
  • Krementz
  • Taylor Avedon
  • Lundstrom


  • As e-commerce website, had close to 100MM visits over the past 5 years.
  • Brandable Premium Domains and applicable to all business use.
  • Opportunity to own a 3 letter domain name –
  • Advanced pricing platform and website code.
  • Extensive customer list containing more than 6MM records.
  • An established brand in the jewelry e-commerce market.


 Bidz Historical Brand Display


Hilco Streambank has set a 2nd Round Bid Deadline of November 6th, 2014. An auction will be held thereafter on November 12th, 2014. Further information is available upon request. Data room entry will be granted upon execution of a non-disclosure agreement.