Intellectual Property Acquisition Opportunity

Hilco Streambank is offering for sale together with its other intellectual property assets, including domain names, trademarks and customer database.

blue clothes

Background is the original online fashion e-tailer and marketplace. Launched in 1998, during the infancy of internet retailing, for two decades has been the leading e-commerce destination for luxury fashion and accessories, making luxury available at discounted prices both to fashionistas and aspirational buyers. provides its customers with the latest designer fashions in categories ranging from luxury or contemporary footwear, handbags, apparel and accessories, as well as pre-owned, jewelry and men’s offerings.

Bluefly customers

The platform has continued to evolve to address changing market conditions since 1991, when was founded. In 2016, was transformed to become a marketplace for vendors of discounted luxury goods. provided vendors a seamless integration with its ecommerce platform, allowing the real time promotion and sale of its marketplace partners’ product offerings to’s highly attentive and loyal customers. This transition enabled to take advantage of its significant customer file without needing to make the upfront investment on inventory.’s marketplace greatly expanded the platform’s product offerings while benefitting from a negative working capital business model, where payments were received on products upfront and then distributed to vendors.

The Customer

The brand is well-recognized by women of all ages, with a high concentration among Generation X and millennial customers, a highly loyal and desirable demographic. The customer has an appreciation for shopping, high end fashion, and is in tune with pop culture trends. She is responsive to being contacted multiple times per day by email and deeply loyal, returning often for’s selection of products, ultra-competitive price points, ease of shopping and free shipping.

The Vendor Portal and Ecommerce Platform

On the back-end, integrated with a third-party marketplace facilitator through which vendors could seamlessly upload their product feeds and pricing information to the portal. Following approval by, the product feed automatically integrated into the e-commerce platform. Once approved, provided marketing support, customer support, transaction processing services, and ultimately access to Bluefly’s highly desirable customer base.

Website Traffic‘s proprietary technology platform supported a robust high fashion marketplace. The platform was built using a PHP framework and is housed at Amazon Web Services. It allowed for the upload of multiple product feeds, was able to manage millions of SKUs, and integrated with the back-end vendor portal to seamlessly incorporate products into the various product categories available on This next-generation cloud-based technology platform enables full scalability and no or limited upfront investment to re-engage.


Assets for Sale

Customer Data

Approximately 2.6M customer files, along with purchase data

Social Media




Blue Fly BF

Hadley & James

Domain Names

Sale Process

The sale of the intellectual property assets is being conducted by a Court-appointed receiver, and is subject to Court approval. Contact Hilco Streambank for more information about the sale process and access to an online virtual data room.

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