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Acquisition Opportunity

Bolton Wanderers Football Club

Paul Appleton and Asher Miller of David Rubin & Partners, the Joint Administrators of The Bolton Wanderers Football & Athletic Company Limited (in Administration) and the Burnden Leisure Limited (in Administration) businesses (collectively "BWFC" or the "Club") have instructed Hilco Global to assist in the sale and marketing of the Club and its related football assets. BWFC is a professional association football club that recently completed the 2018/19 season in the English Football League ("EFL") Championship. The Club is set to play the upcoming 2019/20 season in the EFL League One.

Bolton

BID DEADLINE

Friday, June 7 2019 at 4:00pm BST (British Summer Time)

Background

BWFC was founded in 1874 and is one of England's longest-standing professional association football clubs, having been among the twelve founding members of the EFL from its establishment. The Club competed in the EFL Championship in the 2018/19 season and is a familiar name to fans of the Premier League having competed in the league in the years 2001-2012. In its history, the Club has featured in the highest divisions of English football for a total of 73 seasons. The Club generates revenue from a number of channels, including sponsorship and commercial fees, gate receipts, tournament prize money and license income from televised games. Millions of fans across the UK watched the Club perform in the EFL Championship Live on television with average viewing figures of 700,000 viewers per live match. 

BWFC's home games are played at the Club's University of Bolton Stadium, opened in 1997. The Club's home games have been historically well attended by the Club's loyal following, commonly known as 'The Trotters' or the 'Wanderers' within the English game. In the 2017/18 season match day attendance at the University of Bolton Stadium totalled in excess of 350,000. In addition to these attendance figures, events hosted at the stadium attract daily business activity, community based projects, and educational platforms that demonstrate an affluent and vibrant sports stadium generating a footfall of over one million visitors per annum.

The Club has gained admiration over the years due to its success in English football. BWFC resonates amongst local, regional, national and an ever-increasing international audience. The Club boasts impressive media statistics with over 100,000 monthly unique visitors to the Club's website and a strong social media following across the BWFC's official platforms including: Twitter 171,000+; Facebook 298,000+; YouTube 14,000+.

Club Profile

University of Bolton Stadium

BWFC's home ground has a capacity of 28,723 and has been home to the Club since 1997. The stadium's capacity could potentially be further expanded should development work be carried out in the four corners of the ground in order to increase the number of seats available to fans. As well as being the home of BWFC, the University of Bolton Stadium is a multi-faceted sport, leisure and business venture. It stages music concerts, major conferences and exhibitions as well as an array of other sporting events, including the forthcoming Rugby League Challenge Cup semi-finals. The stadium is also part of the UK's biggest retail and leisure park which hosts 12.5 million visitors a year.

image of BWFC stadium


Training Ground

The Club trains at the Lostock Training Ground, which contains training facilities designed for professional footballers. In December 2017 the Club installed a new indoor facility, which facilitates all weather training.

picture of BWFC Training Ground


First Team Squad

BWFC maintains a 27-man first team squad experienced in English football at Championship level. The first team squad, as at 29 May 2017 and subject to change, is detailed below.

Bolton First Team Squad


Coaching Staff

The Club employs a number of coaching staff to oversee match preparation, team tactics and player development, detailed below:

  • Phil Parkinson (Manager) – Previously Bradford City, Hull City and Colchester United. 
  • Steve Parkin (Assistant Manager) – Previous coaching experience at Scunthorpe United and Bradford City.
  • Lee Butler (First-Team Goalkeeper Coach) – Previous coaching experience at Doncaster Rovers, Halifax Town and Bradford City.
  • Dave Timmins (Head of Sports Science) – An experienced team member having previously spent nine years at Middlesbrough and a further five years at Bradford City.
  • Matt Barrass (Head Physiotherapist) – An experienced physiotherapist having previously spent four years at Bradford City.
  • Jimmy Phillips (Academy Manager) – Responsible for the Club’s academy players and their development.

EFL Membership

BWFC finished the 2018/19 season in 23rd place in the EFL Championship, the second tier of English football. The Club will begin the 2019/20 season in the EFL League One, the third tier of English football, following its relegation from the second division. The EFL League One allows for promotion to the Championship and subsequently the Premier League, presenting a buyer with a pathway to the most lucrative domestic league in world football.

EFL Bolton


Sponsorship Deals

BWFC has a number of club partnerships and sponsors, detailed below:

Club Sponsors


Intellectual Property

The Club has four registered trade marks protecting the 'Bolton Wanderers' name, the 'BWFC' and 'BWFC 1877' acronyms, as well as the Club's motto, 'Supera Moras' (translating to 'Overcome Delays'). The Club's trade mark coverage provides broad protection should a buyer wish to expand the Club's offering across a range of branded merchandise.


Honours

Championship/
Division One/Second Division

Champions: 1909, 1978, 1997

Championship/
Division One/Second Division Runners

Up: 1900, 1905, 1911, 1935

Championship/
Division One/Second Division Play-Off

Winners: 1995, 2001

Championship/
Division One/Second Division Play-Off

Runners-up: 1999

Central League Champions
1955, 1995

Reserve League North
Champions: 2007

Third Division/Division Two/League One
Champions: 1973

Third Division/Division Two/League One
Runners Up: 1993, 2017

Third Division/Division Two/League One Play-Off
Runners Up: 1991

Fourth Division/Division Three/League Two
Promoted: 1988

Manchester Cup
Winners: 1895, 1906, 1909, 1921, 1922, 1938, 1954, 1961, 1963, 2015

FA Premier League Asia Trophy
2005

FA Cup
Winners: 1923, 1926, 1929, 1958

FA Cup
Runners Up: 1894, 1904, 1953

FA Charity Shield
Winners: 1958

Football League Trophy
Winners: 1989

Football League Trophy
Runners Up: 1986

Lancashire Cup
Winners: 1886, 1891, 1912, 1922, 1925, 1927, 1932, 1934, 1939 (shared), 1948, 1988, 1990

Opportunity

The EFL League One is the largest third-tier league in the world in terms of revenue according to Deloitte's 2018 Annual Review of Football Finance, with clubs generating a total of £146m in the 2016/19 season, an increase of 7% on the previous year. The EFL League One also provides a direct pathway into the Championship and subsequently the Premier League, which offers clubs considerable increases in commercial and match day revenue. Clubs in the Championship generated a total of £720m in the 2016/17 season, representing close to five-fold increase on revenue of third-tier clubs, while clubs in the Premier League generated a total of £4.5 billion.

BWFC has the potential to grow into an international brand if complemented with domestic success. The Club boasts strong heritage, being one of England's longest-standing professional association football clubs, having been among the twelve founding members of the EFL from its establishment. The Club's modern stadium with a respectable capacity of 28, 723 has the Club well equipped to cope with the increased match day coverage and demand if BWFC was to rise through the divisions of English football with the support of a buyer. Furthermore, the University of Bolton Stadium is situated near many major UK cities and football clubs including Liverpool, Manchester, Wigan, Preston, Blackpool and Burnley. This close proximity has the potential to make the Club a popular destination for away fans given the short travel duration, with the potential to maximize match day revenue. BWFC's deep-rooted heritage and modern infrastructure provides a buyer looking to enter the European football market with a strong foundation to build upon in the coming years.

Sales Process

Offers for the Club and its related football assets are due 7 June, 2019 at 4pm BST (British Summer Time).

Please contact Jack Gillespie (jgillespie@hilcoglobal.eu) or Nat Baldwin (nbaldwin@hilcoglobal.eu) of Hilco Global to obtain an NDA and for more information regarding the sale process.

The Joint Administrators act as agents of the Club and without personal liability. The bidder acknowledges that Hilco acts as an agent for the Joint Administrators who offer for sale only what right, title and interest (if any) the Club possesses in the football related assets. Any sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Joint Administrators and bidders are deemed to have carried out their own due diligence. 

Full terms and conditions are available on request.

Contact Us

For further information about the sale process, please contact the following Hilco Global representatives:

Interested Parties

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