BritishCeramicTile

Intellectual Property Acquisition Opportunity

British Ceramic Tile Limited (in Administration)

Hilco Streambank is seeking offers to acquire the intellectual property assets of British Ceramic Tile Limited (in Administration) on behalf of Anthony Wright, Alistair Massey and Andrew Sheridan of FRP Advisory LLP as Joint Administrators of the Company.
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BID DEADLINE

Wednesday, April 10 2019 at Noon GMT

Background

Anthony Wright, Alistair Massey and Andrew Sheridan of FRP Advisory LLP as Joint Administrators of British Ceramic Tile Limited (in Administration) ("British Ceramic Tile" or "the Company") have appointed Hilco Streambank to actively seek interested parties with regards to the sale of the Company's IP assets.

British Ceramic Tile was the UK's largest manufacturer of ceramic wall and floor tiles. Its large and diverse product portfolio included high quality ceramic, porcelain, natural stone and glass tiles. Sales were made through UK distributors, directly to retailers and online via the British Ceramic Tile e-commerce platform. Customers included large retailers such as B&Q, Homebase, Wickes, Victoria Plum and Bathstore as well as over 1,500 independent retailers. The Company also had strategic partnerships with licensed brands such as Ted Baker, Laura Ashley and Conran, producing high-end branded designs. The Company's net sales for the year ending 31 December 2017 were c. £50.9m.

Available Assets

British Ceramic Tile Brand

Established for over 20 years and with heritage dating back to the 1870s, British Ceramic Tile is a leading brand in the manufacture of ceramic tiles. The Company has a stellar reputation for quality products and has established long-standing relationships with key customers. The brand is associated with innovation, unique designs and a focus on customer service. The Company's growing export market reflects British Ceramic Tile's appeal as a strong British heritage brand, enhanced by collaborations with the V&A Museum and endorsement from the Princess Royal.

Trade Marks

The Company's portfolio of registered trade marks protect the "British Ceramic Tile" and "BCT" brand names and logo, the "Candy" name which has been associated with the Company's manufacturing site since the 19th Century, the "National Tile Week" marketing initiative and the "Ditto" product brand. The Company is likely to own unregistered rights in relation to further product brands such as HD Technology. 

A Trademark Schedule is available to download here.

Website Content

The Company invested c. £200k in its professionally developed website britishceramictile.com, re-launched in 2017. Traffic to the website is high with average monthly sessions of over 92,000. Online sales through this best in class B2C e-Commerce platform generated over £1m in revenue per year. The website's robust navigation directs customers quickly and effortlessly to the right place whilst also helping promote featured brands and collections in a visually appealing way. It also features engaging blog content and animated videos which simplify the delivery process for customers. The platform integrated directly with British Ceramic Tile's key enterprise back-office systems to provide the Company with live analytical data.

Social Media Assets

Facebook @britishceramictile (c. 10.2k followers)

Instagram @britishceramictile (c. 10.1k followers)

Pinterest @BritishCeramicTile (c. 1k followers and c. 436.4k Monthly Unique Users)

Twitter @britceramictile (c. 3.9k followers)

Designs

Extensive print and design files in relation to certain of the British Ceramic Tile SKUs.

Sales Process

Offers for some or all of British Ceramic Tile intellectual property assets are due April 10, 2019 at Noon GMT

All expressions of interests and offers should be directed to Hilco Streambank in writing. A bid submission form for submitting offers is available for download. 

Key Terms & Conditions

The Joint Administrators act as Agents of the Company and without personal liability. 

The bidder acknowledges that Hilco acts as an agent for the Joint Administrators who offer for sale only what right, title and interest (if any) the Company possesses in the intellectual property assets. Such sale will be without any warranties, expressed or implied. 

The information provided has not been verified by Hilco or the Joint Administrators and bidders are deemed to have carried out their own due diligence.

A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. VAT, if applicable, at 20% will be added to the price. A buyer's premium of 10% also applies to this sale. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank's full Terms and Conditions apply. 

Interested Parties

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