Dressbarn and

ShoppingBagArt-QualitiesCharming Charlie is the one-of-a-kind source of trend right style that inspires women to live more colorfully.

Known for offering a wide array of women’s apparel and fashion accessories, beauty products, gifts and more, all arranged by color, the brand makes that perfect look fun and easy to find.

From the big days to the everyday, Charming Charlie celebrates women and the colorful lives they lead.

The Charming Charlie Customer Is Inspired by the Brand


Opportunity to Connect in a Meaningful Way with the Customer

There are endless opportunities to build upon the brand loyalty of a highly desirable customer – women ages 35-55.

Charm Club Members

The brand connects with its loyal customers through the Charm Club Rewards program, its loyalty points-based program.  Members are assigned to gold, silver and bronze status, based upon annual spend.

In a test marketing study targeting 202,000 customers with tailored digital advertising, there was an 1,800% return on investment, with the targeted customers spending nearly $3 more per transaction than the control group.

Charm Club Logo ROI 1,800%

Assets For Sale


U.S. and International
Charming Charlie
Belle & Bumble
Charlie Girl


Customer Data



social media assets
social media specifics
accessories image

Financial Performance

CC_Financials accessories3 accessories3

Bid Deadline

September 5, 2019
5:00 p.m. Eastern Time


September 11, 2019
10:00 a.m. Eastern Time

Contact Hilco Streambank to learn more about the assets and sale process and to obtain access to a virtual data room. The sale is subject to approval of the United States Bankruptcy Court for the District of Delaware.