Intellectual Property
Acquisition Opportunity
ACCEPTING OFFERS
OPPORTUNITY
Hilco Streambank has been retained to sell the dELiA*s® brands and related intellectual property assets.
BACKGROUND
Since 1993, dELiA*s® has been the go to brand for young girls seeking fun loving fashion. dELiA*s® has developed a multi-generational following of loyal customers looking for the latest trends, style insights and fashion expertise. For over two decades, girls and their Moms looked to dELiA*s® iconic catalogue and fashion magazine as their style guide for buying all of the era and age appropriate necessities a girl could ever want or need.
dELiA*s® has come a long way since establishing itself at the vanguard of the juniors apparel market. Today, through its e-commerce platform www.deliasclothing.com, and in multiple licensed categories, dELiA*s® offers trendy, colorful and distinctive styles for young girls heavily influenced by their parents with whom the dELiA*s® brand has lived on through the decades.
THE DELIA*S SHOPPER
dELiA*s® maintains high customer awareness and a loyal base of legacy customers together with a new generation of girls looking for cute clothing and accessories. The recent launch of the dELiA*s Girl™ lifestyle brand, specifically catering to girls aged 7 – 10, has expanded the brand’s reach and opportunity for customer engagement. The www.deliasclothing.com e-commerce website generated a steady flow of consumer traffic averaging 4.5MM visits per year and 3.2MM page views per month. Today’s social media savvy customer continues to engage with dELiA*s® through popular outlets such as Facebook, Instagram and Twitter.
The dELiA*s® customer demographic is typically:
- dELiA*s® 10 – 16 years old
- dELiA*s Girl™ 7 – 10 years old
- Digital native – technology and social media is her life
- 50%+ from households with over $75,000 yearly income
- 20% from households with over $125,000 yearly income
- Describes herself as trendy, friendly, cute, bubbly, unique & believes in equality
The DELIA*S BRAND OPPORTUNITY
- Licensing and co-branding
- The dELiA*s® brand provides licensing opportunities in multiple product categories already being sold through its e-commerce channel.
- dELiA*s Girl™ branded products are distributed in multiple channels including department stores, off-price retailers and various web outlets.
- Direct Sales E-Commerce Platform
- www.deliasclothing.com generated approximately 4.5MM visits per year.
- Strong brand recognition with a good flow of both new and legacy customers.
- Large social media following on popular platforms for millennials.
- Wholesale
- Product development and distribution opportunities for a nationally recognized brand.
ASSETS FOR SALE
Trademarks in multiple categories, including:

Other Trademarks
- Mallory®
- Style Gossip®
- Daisy by Delia’s®
International Trademarks
The dELiA*s® Trademark is registered in the following jurisdictions:
- Australia
- Canada
- China
- Hong Kong
- Japan
- South Africa
- South Korea
- New Zealand
- United Kingdom
Domain Names including:
- deliasclothing.com
- deliasgirl.com
- deliasapparel.com
- shopdelias.com
- deliasny.com
- delias.shop
- delias.clothing
Customer Data
- Customer Database consisting of over 2.5MM E-Mail Subscribers
Social Media
- Facebook: 680K Likes
- Instagram: 246K Followers
- Twitter: 10.5K Followers
DILIGENCE AND SALES PROCESS
Data Room: An online data room containing diligence information has been constructed. Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement. Bidding instructions are being provided by Hilco Streambank.