Dressbarn Acquisition Opportunity

Intellectual Property Acquisition Opportunity

Dressbarn1 Dressbarn is a specialty boutique destination, offering an assortment of women’s clothing options from every day fashion needs to special occasions. The Dressbarn brand’s promise is to create an authentic and inclusive shopping experience for women in sizes 2-24. Dressbarn’s offerings inspire women to look and feel beautiful with wear-now fashions that cater to her specific needs, body and lifestyle.

Brand Heritage

Dressbarn was founded by Roslyn Jaffe, a working mother who understood the need for a convenient, one-stop shop for busy women to address her fashion needs at a value. She opened the first Dressbarn store in 1962 in Stamford, CT in order to be closer to her children. The Dressbarn concept immediately connected with its customer. Eventually its store footprint grew to over 840 stores throughout the United States, and online at www.dressbarn.com. As of June 2019, Dressbarn operated stores under two brands: Dressbarn (579) and Roz & Ali (46).

Wind-Down of Retail Operations

In May 2019, Dressbarn announced plans to commence a wind-down of its operations, including the eventual closure of its retail stores. The e-commerce store remains in operation and customers may shop online at www.dressbarn.com as Hilco Streambank seeks to transition the brand to a new owner.

The Dressbarn Customer Database

customers3-icons1 7.4M active customer files

customers3-icons4

2.3M active email addresses correspond with a purchase active customer

customers3-icons3

5.1M physical mailing addresses correspond with a purchase active customer

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1.3M opt in SMS phone numbers correspond with a purchase active customer

Trademarks

Dressbarn^® is registered in the U.S. as well as Brazil, Canada, European Community, Japan and Mexico. In addition, the company has or applied for U.S. trademarks for “&”, “DD” design, “Roz&Ali”, “Your Style. Your Life. Your Now.”, “Dressbar”, “DB”, and several others.

Social Media

Domain Names

Dressbarn.com
RozNAli.com
RozAndAli.com
Yvos.com
MyDressbarn.com
BlushPerks.com
TheDressBar.com
... And More

Customer Base

Half the customer base falls within the 45-64 age band, with the average age of the customer being 55.

Perceptions of Dressbarn

The Dressbarn customer has a highly positive impression of the brand.

Approximately 80% of the brand’s customers are enrolled in the DBPerks loyalty program. DBPerks allows customers to earn a $5 reward with $100 in purchases.