Hilco Streambank has been appointed by our client, an established company which specializes in connecting brands and retailers through license partnerships, to bring the “OMG”, “LOL” and “Miss Attitude” brand names to market.

These in-house brands have been developed over a number of years and traded via license with some of the UK and Europe’s largest retailers. The brand names have been utilized across a number of product categories from clothing to perfume to candles.

Both OMG and LOL are extremely popular, vibrant and instantly recognizable abbreviations. These statement brand names will be advantageous in supporting a buyer’s products to stand out and connect with consumers. Miss Attitude is a similarly striking and appealing brand. 

These powerful brand names have innumerable applications across fashion, fragrance and cosmetics, for example. They are well positioned to aid a buyer in capturing or growing their share of the Clothing and the Cosmetics & Toiletries retail industries which are currently estimated to be worth £43bn ($56bn) and £4.6bn ($6bn), with 1.2% and 2.3% annual growth forecast over the next five years respectively (IbisWorld).

Trademarks