Fashion Fair Header

Hilco Streambank is marketing for sale the Fashion Fair beauty brand and related assets, including trademarks, the domain names, social media assets, and rights in unfinished components. 

Beauty Brand

Fashion Fair was once the largest Black-owned beauty company in the world. The brand was created in 1973 for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair Show, when she noticed models in the show were mixing foundations to create the right blend to match their hues.

After being met with resistance by the established cosmetics brands of the era to developing a line of cosmetics specifically formulated for women of color, Mrs. Johnson and her husband, the late John H. Johnson, developed their first prototype formulations for testing at the Ebony Fashion Fair Show, which became available to the public in 1969 via The Capsule Collection, a mail-order package. The overwhelming demand for The Capsule Collection line of products from women of color resulted in the launch of Fashion Fair, named after the fashion show that inspired it.

Fashion Fair cosmetics have been sold in high-end department stores throughout the U.S., internationally through outlets in the U.K., France, and Canada and distributors in the Caribbean and Kuwait, as well as through


United States

(UK, France, Germany, Italy)
(Kenya, Nigeria, Uganda,
South Africa)
(Bahamas, Barbados, Trinidad and Tobago, Jamaica)
Among Others

Social Media Assets Assets
Domain Names

Financials financial-pies brand-line Retail Map

Sale Process

The sale is being conducted by Miriam R. Stein, the Chapter 7 Trustee of the bankruptcy estate of Johnson Publishing Company, LLC, and is subject to Bankruptcy Court approval. Bids are due by October  24, 2019, 5:00 p.m. Central Time, and an auction will be held on October 28, 2019 at 10:00 a.m. Central Time.

Contact Hilco Streambank to learn more about the sale process and to obtain access to the virtual data room.