Hilco Streambank is marketing for sale the
Fashion Fair cosmetics
brand and related assets,
including trademarks, the FashionFair.com domain name, customer data,
and social media assets.
Cosmetics Brand
Fashion Fair was once the largest Black-owned cosmetics company in the world. The brand was created in 1973 for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair Show, when she noticed models in the show were mixing foundations
to create the right blend to match their hues.
After being met with resistance by the established cosmetics brands of the era to developing a line of cosmetics specifically formulated for women of color, Mrs. Johnson and her husband, the late John H. Johnson, developed their first prototype formulations
for testing at the Ebony Fashion Fair Show, which became available to the public in 1969 via The Capsule Collection, a mail-order package. The overwhelming demand for The Capsule Collection line of products from women of color resulted in the launch
of Fashion Fair, named after the fashion show that inspired it.
Fashion Fair cosmetics have been sold in high-end department stores throughout the world, with a focus on the U.S., U.K. and France, and a growing presence in Canada, Europe, Africa and the Caribbean, and through FashionFair.com.