Intellectual Property Acquisition Opportunity

Since 1947, Fred’s has been an integral part of the communities it serves throughout the southeastern United States. The retailer, with 556 brick and mortar outlets and an online presence at fredsinc.com, generally serves low-, middle- and fixed-income families located in small- to medium-sized towns. Fred’s offers frequently purchased items that address the everyday needs of its customers, including nationally recognized brands, proprietary Fred’s label products and a full range of value-priced selections. The brand’s customers tend to be value-oriented and budget-conscious, and often live in rural areas without easy access to large discount retailers. Many of those customers are members of the Fred’s Rewards Club Loyalty Program, which has signed up more than 1.6 million customers in the one-year period since its launch.

Fred’s launched the Rewards Club Loyalty Program in September 2018. In one year, it enrolled approximately 1.6 million members. Customers were also able to register their email address on the Fred’s website to obtain email offers and digital coupons.