Auction Date Approaching
February 28, 2018 @ 1:00 PM ET

Article 9 Secured Party Sale

Brand and Domain Names Associated with giggle®,
and Shares of LMC Right Start, Inc.

Hilco Streambank is seeking offers to acquire: (i) the intangible assets associated with giggle, Inc. and its intellectual property assets including the giggle® and giggle Better Basics® trademarks, domain name and customer database, and (ii) all the issued and outstanding shares of LMC Right Start, Inc., a Delaware corporation ((i) and (ii) collectively, the "Property"). The sale will be conducted on February 28, 2018 at 1:00 p.m. ET (the "Sale"), by Hilco Streambank as agent for Gordon Brothers Brands, LLC ("GBB"), a secured lender.

Since 2002, the giggle® brand has been known as a trusted resource and one-stop source for design-conscious parents, offering a complete checklist of expert-selected products with a commitment to products that embody smart, happy and clean designs. In 2012, there were 14 giggle branded retail stores in markets in or near wealthy upscale, urban centers across the U.S., an e-commerce business at, and a line of licensed and private label baby products bearing the giggle® and giggle Better Basics® trademarks.

The Sale of the Property

The Property will be sold "AS IS, WHERE IS," "WITH ALL FAULTS," and "WITHOUT ANY WARRANTIES WHATSOEVER, EXPRESSED OR IMPLIED, INCLUDING, WITHOUT LIMITATION, A WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR OR OTHER PURPOSE," and subject to taxes, special assessments and liens that have been levied or assessed, and/or are unpaid or unsatisfied (none of which will be paid by GBB). The Property is being sold without recourse to GBB, its attorneys or representatives. GBB does not claim title to the Property being sold and disclaims any warranty of title, possession, quiet enjoyment and the like in the sale.

All of the Property will be sold at the Sale. GBB has a first priority security interest in the Property. The total amount due to GBB is approximately $1,900,000. GBB may bid for the Property and credit bid using all or a portion of its secured claim. The Property will be sold free and clear of GBB's lien in the Property and any subordinate security interest in the Property, including any lien of subordinated lenders. The Property includes the following assets:


Giggle Products 1
  • The giggle® trademark registered in the U.S., Canada, China and South Korea.
  • Private label brand – giggle Better Basics®.


  • Includes, and

Customer Data

  • Approximately 400K total opt in customer files with email addresses.

Social Media & Blog

  • giggle® related social media accounts on Facebook, Twitter, Instagram and Pinterest, and related content.


  • 100% of the issued and outstanding shares of LMC Right Start, Inc., a Delaware corporation.

A complete description of the Property can be obtained by contacting Hilco Streambank.

Sale Process

A public auction will be held on February 28th, 2018 at 1:00 p.m. ET at the law offices of Goulston & Storrs, PC, 885 Third Avenue, 18th floor, New York, New York 10022.

In order to participate in the process or for access to the virtual data room, please contact Hilco Streambank representatives named below.

David Peress
Office: 781.471.1239

 Richelle Kalnit
Office: 212.993.7214

 Ben Kaplan
Office: 646.651.1978