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Hilco Streambank is offering for sale certain assets (the “Assets”) of InvenTel Products, LLC (the “Company” or “InvenTel”). Bids are due on July 27, 2021 at 12:00 p.m. Central Time, and a public auction will be held on July 29, 2021 at 12:00 p.m. Central Time.1  The Assets will be sold pursuant to Article 9 of the Uniform Commercial Code on behalf of Franklin Capital Holdings LLC (the “Lender”).

The Assets include brands, patents, designs, formulations, tooling, infomercials and commercials and other assets and content for InvenTel’s portfolio of innovative products, including Zero Germ®, Zero Germ Air®, HD Mirror Cam®, Flex Desk®, 20 Minute White Smile®, Gripeez® With Hooks, Forever Steel Hose® and Magic Stitch®, among others.  The Assets can be sold as a whole or by brand / category.

Alternatively, the Lender is also willing to assign, through a private transaction, its interests in the Assets pursuant to the loan documents providing for a security interest in the Assets. Contact Hilco Streambank to learn more.


Unique Products Developed Through Direct Response Television (DRTV) Marketing and Penetration Through E-Commerce and Mass Market Retailers

The Assets available for sale relate to the following products, which InvenTel developed, designed, tested, marketed and distributed. 

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InvenTel’s products are sold through a variety of major retailers, including Walmart, Costco, Bed Bath & Beyond and Home Depot, as well as dollar stores, drug stores, sporting goods retailers, pet stores and home improvement stores. The products are also offered on its more than 140 e-commerce sites, many of which are associated with particular brands and products.

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InvenTel, founded in 2010, is a vertically integrated direct-response marketing and product/brand development platform that works with its community of inventors to efficiently bring unique products to market. The Company either purchases or develops the intellectual property for its products, creates prototypes, advertises the products using television infomercials and commercials, develops tooling and packaging, and brings them to market, often within a span of 8 weeks. For each product it brings to market, InvenTel utilizes its proprietary product development and marketing processes to generate brand awareness and market acceptance. This resulted in more than 5.5 million product units being sold between 2017 and 2019. The Assets for sale include the intellectual property related to over 80 independent product brands which have been market tested and accepted using the Company’s proprietary product development and marketing processes.

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The Assets will be sold free and clear of Lender’s lien and any subordinate security interests in the Assets.  The Assets are being sold without recourse to the Lender and its attorneys, agents or representatives.  The Lender does not claim title to the Assets being sold hereunder and disclaims any warranty of title, possession and the like in the sale.


Contact one of the Hilco Streambank representatives listed below with any questions concerning the sale process, the available Assets, or to request a Non-Disclosure Agreement to obtain access to a virtual data room. 

Hilco Global will only use data you have agreed to share with us. You have the ability to view, change and delete data at any time upon request. Please view our privacy policy.

1 The auction will take place in person and via videoconference.  The Assets have been assigned to Anthony Sodono III, as assignee for the benefit of creditors (the “Assignee”).  The Assignee does not object to the Article 9 sale.

2 The InvenTel trademark and InvenTel.TV domain name are excluded from the sale.