KidBrands LogoAcquisition Opportunity:

Intellectual Property Assets - Kid Brands



Hilco Streambank has been retained by Kid Brands, Inc. as its intellectual property consultant and sales agent to assist Kid Brands in the marketing and sale of its LaJobi® brands and its “Soft Home” line of brands, including CoCaLo® and KidsLine® in its Chapter 11 bankruptcy case.

KidslineKid Brands manufactures and distributes infant and juvenile consumer products under numerous well-known brands including Sassy®, CoCaLo® KidsLine® and LaJobi®. Kid Brands has filed a motion to approve the sale of its “Soft Home Brands” – which include CoCaLo® and KidsLine®. The proposed sale price is $1.35 million LaJobisubject to higher and better bids at the sale hearing. A sale hearing is scheduled on August 18th, 2014 in the Bankruptcy Court. Hilco Streambank is facilitating diligence for other interested parties. Hilco Streambank is also seeking offers for the LaJobi brands and expects to complete a sale in the next 30 - 60 days.

Kidsline and CoCaLoBRANDS FOR SALE

CoCalo® & KidsLine® - The "Soft Home" Assets

CoCaLo® and KidsLine® are well-known brands focusing on nursery home décor and lifestyle products. Product lines include infant bedding and related nursery accessories and decor, such as sheets, blankets, mobiles, nightlights, hampers, lamps, rugs and wall art. The brands are well regarded by customers and retailers with a strong retail presence in Babies R Us, Buy Buy Baby, Burlington Coat Factory among others. The "Soft Home" brands generated approximately $30MM in wholesale sales in the most recent fiscal year.


Kid Brands® LaJobi business unit is a leading designer, marketer and distributor of furniture and accessories for babies and children. The LaJobiLaJobi® brand portfolio provides comprehensive coverage of nursery furnishings including infant cribs, dressers, changing tables, recliners and crib mattresses. The LaJobi® line of brands includes, BonaVita®, Babi Italia®, Nursery 101®, ISSI®, and others. LaJobi® product is sold at Babies R Us, Buy Buy Baby, Target and Walmart, among others. Annual Lajobi sales were approximately $35MM in 2012 and $25MM in 2013.


The Intellectual Property assets include U.S and Foreign trademarks, domain names, social media accounts and product design specs.

LaJobi® Trademarks Include:
U.S Registered Trademarks

  • Babi Italia
  • Inspired Nursery
  • BonaVita
  • BonaVita Fine Children's Furnishing
  • ISSI
  • Lifestyle Crib
  • Treasured Beginnings
  • LaJobi
  • Nursery 101
  • The Classic Crib

"Soft Home" Trademarks Include:
U.S Registered Trademarks

  • KidsLine
  • CoCaLo
  • Tiddliwinks
  • The Perfect Swaddle
  • Baby Chef
  • Little Boutique
  • Katie Little
  • Perfect BUM
  • Cocolate
  • Cocalo Couture


Access to diligence information will be provided upon execution of a Non-Disclosure Agreement. Interest in the Soft Home Assets should be expressed prior to the Sale Hearing on August 18, 2014