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OPPORTUNITY TO ACQUIRE MATILDA JANE CLOTHING^® & GOOD HART^® APPAREL AND ACCESSORIES BRANDS 

OVERVIEW

Hilco Streambank is seeking offers to acquire the brand assets of Matilda Jane Clothing, which includes two distinct branded lines: Matilda Jane^® and Good Hart^®. The assets include internationally registered trademarks, domain names including matildajaneclothing.com and matildajane.com, customer data, tech packs, design files and other digital collateral, social media accounts, and design patents.

MATILDA JANE CLOTHING: WHIMSICAL & FREE-SPIRITED

Founded in 2005, Matilda Jane recognizes and celebrates the beautiful courage of girlhood and brings whimsical, free-spirited creativity forward in playful patterns and styles for girls and women, from birth to adulthood. Through colorful palettes and detail, the Matilda Jane brand helps girls figure out their own style in fun and creative ways, and most importantly, provides a tangible link between mothers and daughters to grow closer together through shared experiences.

Matilda Jane delights, shines, and inspires, offering apparel across numerous categories, including blouses, tees, dresses, jeans, pants, shorts, skirts, jackets, and swimwear, as well as accessories and home décor. Sizing ranges from babies 0-24 months old through women’s XXL.

TRUNK KEEPERS: AN INVALUABLE NETWORK OF ENTREPRENEURS

Matilda Jane established itself as a premier multi-level marketing (MLM) business, relying on a national network of more than 1,200 highly dedicated, independent brand ambassadors known as Trunk Keepers. The Trunk Keeper program empowers entrepreneurs across the country to turn their passion for clothing and style into a potentially lucrative business opportunity with the flexibility and incentives to grow a meaningful customer base, local business, and lifelong friendships.

Trunk Keepers enjoy significant optionality in establishing their business, including monthly trunk collections that provide four standard and one custom options. The program includes tiered incentive structures that have produced highly profitable Trunk Keepers, many having a tenure with the brand for more than a decade. As of 2022, the average Trunk Keeper has worked with Matilda Jane for more than 3 years. In 2021, nearly 100 Trunk Keepers each achieved more than $100,000 in sales.

HISTORICAL SALES

Matilda Jane Clothing and Good Hart products historically have been sold exclusively through the Trunk Keeper network and direct-to-consumer via Matilda Jane’s eCommerce website, www.matildajaneclothing.com. In 2021, Matilda Jane piloted a girls’ collection in Von Maur department stores, and, after experiencing great success, was invited into all Von Maur locations for the remainder of 2021 and into 2022. In FY21, Matilda Jane net revenues exceeded $60 million, and peak sales exceeded $76M. Annually, the girls’ and women’s categories generally account for more than 80% of product sales, the majority of which is attributed to the girls’ category. The remaining 15% - 20% of sales are typically comprised of baby, tween, home, and accessories categories.