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INTELLECTUAL PROPERTY
ACQUISITION OPPORTUNITY

Hilco Streambank is offering for sale the intellectual property assets of Modell’s, including its trademarks, Modells.com and other domain names, customer and transaction data, and social media assets. Modell’s is operating as a chapter 11 debtor in a bankruptcy case pending in the Bankruptcy Court for the District of New Jersey. The sale is subject to Bankruptcy Court approval.

BID DEADLINE

July 14, 2020
5:00 p.m. EDT

AUCTION

July 16, 2020
10:00 a.m. EDT

OPPORTUNITY OVERVIEW

Modell’s Sporting Goods is America’s oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear. Founded in 1889 by Morris A. Modell, the brand expanded in its core markets with over 150 retail stores across the Northeast and Mid- Atlantic states. The Modell’s customer is highly engaged in sports related activities and with local and regional professional sports teams. Many are members of the Modell’s MVP Rewards Program and shop across channels through the Modells.com ecommerce website.

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Modell’s product offerings break down into four primary categories: apparel, licensed team products, footwear and sporting goods. 46% of sales come from apparel, and 26% through athletic footwear. Recently, Modell’s has experienced growth in the “active life” category comprised of non-performance apparel, with sales up more than 26% over the past 2 years, reflecting the developing lifestyles of its customers.

The Modell’s brand is itself highly engaged with its customers, adjusting quickly to changes in tastes and demand. The Company annually spent $7 million on media advertising in its core markets, embedding its ubiquitous jingle, “Gotta Go to Mo’s,” in the minds of millions of consumers.

ASSETS FOR SALE

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Screen Shot 2019-10-22 at 6.46.50 AM

 
SALE PROCESS

Contact Hilco Streambank for more information regarding the assets for sale and sale process, including access to a virtual data room. The sale and the company’s retention of Hilco Streambank are subject to Bankruptcy Court approval.

BID DEADLINE

July 14, 2020
5:00 p.m. EDT

AUCTION

July 16, 2020
10:00 a.m. EDT