Hilco Streambank is offering for sale the intellectual property assets
of Modell’s, including its trademarks, Modells.com and other domain
names, customer and transaction data, and social media assets.
Modell’s is operating as a chapter 11 debtor in a bankruptcy case
pending in the Bankruptcy Court for the District of New Jersey. The
sale is subject to Bankruptcy Court approval.
Modell’s product offerings break down into four primary categories: apparel, licensed team products, footwear and sporting goods. 46% of sales come from apparel, and 26% through athletic footwear. Recently, Modell’s has experienced growth
in the “active life” category comprised of non-performance apparel, with sales up more than 26% over the past 2 years, reflecting the developing lifestyles of its customers.
The Modell’s brand is itself highly engaged with its customers, adjusting quickly to changes in tastes and demand. The Company annually spent $7 million on media advertising in its core markets, embedding its ubiquitous jingle, “Gotta Go to Mo’s,” in the minds of millions of consumers.