Modell’s product offerings break down into four primary categories: apparel, licensed team products, footwear and sporting goods. 46% of sales come from apparel, and 26% through athletic footwear. Recently, Modell’s has experienced growth
in the “active life” category comprised of non-performance apparel, with sales up more than 26% over the past 2 years, reflecting the developing lifestyles of its customers.
The Modell’s brand is itself highly engaged with its customers, adjusting quickly to changes in tastes and demand. The Company annually spent $7 million on media advertising in its core markets, embedding its ubiquitous jingle, “Gotta Go to Mo’s,” in the minds of millions of consumers.