Acquisition Opportunity

On behalf of a private seller (the “Seller”), Hilco Streambank is seeking offers to acquire a portfolio of 125 financial services-related domain names.


Monday 23 November 2020 @ Noon GMT

Hilco Streambank is seeking offers to acquire a portfolio of 125 financial services-related domain names that include 68 dedicated domain names that relate specifically to the popular keyword and search term Trade Mark brand of Mortgage Finder. A number of these domain names have been monetised over 22 years and the seller has advised that, historically, the mortgagefinder.co.uk domain alone was able to generate an average of 375 leads per month with an accountable conversion rate of 26.4%. The domain remains revenue generating and appears on the first page of Google and other search engines for the search term “Mortgage Finder”.

Sale of this unique portfolio presents an exceptional opportunity for a buyer to enter or expand their marketing presence through leveraging search engine optimisation and marketing (SEO and SEM) within the lucrative mortgage and financial services brokerage industry, with the Seller only proceeding to sell due to retirement. Despite the economic downturn, the mortgage industry globally remains strong. In the UK, the Financial Conduct Authority (“FCA”) reports1 that the outstanding value of mortgages was 3.2% higher for Q2 of 2020 than Q2 of 2019. Furthermore, the portfolio includes domain names related to re-mortgages, which comprise a growing proportion of the mortgage market. Buy to let mortgages in Q2 of 2020 comprise 14.4% of the mortgage market, a 1.2% increase on Q2 last year.

The market for intermediaries, such as brokers, is particularly strong within the mortgage industry. The Intermediary Mortgage Lenders Association expects intermediaries to grow their share to 77% of the U.K mortgage market this year2. As well as mortgage related domains, the portfolio features domains that are likely to appeal to financial advisors and buyers within other areas of financial services, including pensions, insurance, and loans.

Hilco Streambank invites offers for the portfolio of Assets, requesting all bids by a deadline of 23 November 2020, 12pm GMT.

Available Assets

Goodwill in the "Mortgage Finder" Trade Mark Brand

The “Mortgage Finder” Trade Mark brand has been operating for circa 22 years. The brand has a strong identity and during this period has built-up substantial goodwill.

Trade Mark

The attractive “Mortgage Finder” trade mark is registered in the United Kingdom within Class 36. This trade mark underpins the marketing of the mortgage-brokerage business across its respective website and domain names.

Domain Names

The Assets include a portfolio of 125 domain names associated with both mortgages and the wider financial services market. These domains include:

  • mortgagefinder.co.uk
  • mortgagefinderonline.com
  • scottish-homes.com
  • onlinemortgagefinder.online
  • whichmortgageadvice.co.uk
  • compareloansmarket.com
  • comparemortgagemarket.com

The domains include 24 “.com” domains, 48 “.co.uk” domains, 28 “.uk” domains and 25 “.online” domains.

A full domain name schedule is available to download here.

Website Content

The Assets include the website copyright content hosted at mortgagefinder.co.uk. The website appears on the first page of Google for the search term “Mortgage Finder” alone. This is a popular search term on Google, with the “Mortgage Finder” term trending upwards in the past twelve months3.

Sale Process

All expressions of interest and bids are to be directed to Hilco Streambank in writing. A Bid Submission Form is available on request. Please contact Hilco Streambank to gain access to a virtual data room of further information on signing of a confidentiality agreement.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent for the Seller who offers for sale only what right, title and interest the Seller possesses in the intellectual property assets. The information provided has not been verified by Hilco or the Seller and bidders are deemed to have carried out their own due diligence of the assets.

A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. VAT at 20% will be added to the price. A buyer’s premium of 10% will be payable by the Buyer. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank's full Terms and Conditions apply. 

Contact Us

For further information, or to request a Non-Disclosure Agreement to obtain access to further information about the opportunity, please contact the following Hilco Streambank representatives:

Interested Parties

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