Intellectual Property Acquisition Opportunity

Brinkmann Logo

Outdoor Direct Corporation

Brinkmann® IP Bid Deadline: May 5, 2016

Auction Date: May 10, 2016 @ 10:00AM ET

Minimum Bid: $400K


Hilco Streambank and Piper Jaffray have been retained by Outdoor Direct Corporation (the “Company”) to market and sell the Brinkmann® tradekmarks and related intellectual property (the “Assets”). The Company is currently a Debtor under Chapter 11 in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”).


Since 1974, the Brinkmann® brand has been known for its quality gas and charcoal barbeque grills, smokers and accessories, available at moderate price points. Brinkmann® products are found at The Home Depot, Walmart, Tractor Supply, Kroger, and as well as other retailers. Brinkmann® branded products offer innovative features and value. In the grilling and outdoor cooking category, the Brinkmann® brands generated wholesale sales of approximately $235MM, $215MM, and $200MM in FY2013, FY2014, and FY2015 respectively..



Trademarks – Grilling and Outdoor Cooking (U.S and Foreign Registered Trademarks) including:

  • Brinkmann®
  • Brinkmann Outdoor Living®
  • Grill King®
  • Pitmaster®
  • Rebel®
  • Smokeshop®
  • Trailmaster®
  • Weekender®
  • Roadmaster®

Domain Names

The Company has an extensive domain name portfolio.– the domains include:

  • and more


The Company has a significant patent portfolio covering designs and utilities in major regions/jurisdictions covering multiple technologies, including grilling. Patent schedules are available in the online data room.


Bid Procedures

Brinkmann® IP: The Company has entered into a Stalking Horse Agreement with LightStar Corporation for the sale of the Assets. A motion to approve Bidding Procedures was filed with the Court and is scheduled to be heard on April 18, 2016. The Stalking Horse Agreement and the proposed Bidding Procedures can be viewed on the Debtors docketing website - or on the Hilco Streambank website.

The proposed bid procedures provide for the following:

Bid Deadline: May 5, 2016 at 4:00PM ET

Auction Date: May 10, 2016 at 10:00AM ET

Minimum Bid: $400,000

The Company will consider bids for individual assets as well.

Interested parties are encouraged to contact Hilco Streambank or Piper Jaffray representatives at the contact information provided above.

Data Room – Access to an online data room where diligence materials have been assembled for review will be provided to parties under confidentiality agreement.