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American Heritage Brand

VINTAGE-INSPIRED WOMEN'S FASHION BRAND

HILCO STREAMBANK PRESENTS THE OPPORTUNITY TO ACQUIRE THE VINTAGE-INSPIRED WOMEN’S FASHION BRAND PARKER® AND RELATED ASSETS

IT ALL STARTS WITH NEW YORK CITY

Parker® was born in 2009 with aspirations of creating wearable and approachable apparel for the polished city girl with a full social calendar. Parker is a brand for women inspired by the energy of New York City.

Parker® is never dull or uninspired. Parker® thrives at the center of attention, and stands strong and confident. This boldness is reflected in every design detail, from the print to the sequins. The brand is inspired by vintage styles and patterns, resulting in vividly-colored prints with just the right touches for a confident, modern woman.

Forever channeling the endless possibilities and unique energy of its cosmopolitan heritage, the Parker® brand is for the woman who wants to stand out. From its very first piece – a bright, patterned blouse inspired by a vintage item – the bold palette and irreverent pattern of that seminal design set the tone for the entire Parker® collection.

In 2014, in the face of demand for “statement dresses” women were wearing to dance the night away at weddings or to light up a room at parties, Parker Black® was born. The line featured upscale evening wear featuring intricate design details. The assortment felt elevated and formal, but always fun, always unique.

 

“Parker has always been about prints; and still is: Bold, Colorful, and Trendy”

 

THE BRAND IS POISED FOR GROWTH

A new owner has an opportunity to explore licensing the brand, which is registered internationally across numerous categories, expand the channels of distribution and invest in ecommerce. Under prior ownership, the brand was distributed through wholesale channels, primarily better department stores including Saks, Bloomingdales, Neiman Marcus and Nordstrom, as well as off price outlets such as TJX, Nordstrom Rack and Saks Off Fifth, and the ParkerNY.com ecommerce site.

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“Parker is your quintessential NYC inspired, feminine brand"

 

She's On The Move

Parker is for the woman who is going places... parties, weddings, brunch, vacation, work.

She Stands Out in All The Right Ways

Parker is for the woman who doesn’t want to blend into a sea of black.

She's Got Big City Energy Wherever She Goes

Parker’s story starts with NYC and is informed by the energy of the city. We were born here, inspired by the multitude of styles, colors that fill the skyline to the bold, confident nature of a NYC girl. Parker embodies the optimism that is innate to New York City. You don’t have to live in New York to enjoy – or even understand – what Parker’s about. Everyone is invited to the Parker party.

 

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Parker Means Fun

Parker is for the girl who drinks prosecco, not champagne—she’s the host of the party—the life of it, too—but also its most approachable guest. In short, the Parker woman is the woman you want to be friends with.

Parker's Customer is 45 Years Old; but She's Also 25, 35, 55

The median age of the Parker customer is 45 years old, while 75% of customers are over 35 years old. The customer enjoys wearing clothes that reflect the latest trends and she relishes standing out, for all the right reasons.

Vintage Inspired

From the very first piece of Parker clothing ever designed, the vintage inspired designs are a differentiator for the brand from other occasion/contemporary brands and adds a cool talking point.

THE OFFERING

The seller is offering the trademarks associated with the Parker® brand and ParkerNY.com domain name.  The offering also includes the Devlin® brand, a brand within Parker®.

 

CONTACT US

 
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