Acquisition Opportunity:
Portfolio of Brands in the Organic Food, Grocery and Natural Product Categories
Full disclosure of brand portfolio will be provided upon execution of a non-disclosure agreement.
OPPORTUNITY
Hilco Streambank has been engaged to sell a portfolio of trademarks and domain names developed and owned by a well established membership-only warehouse club. The assets present the opportunity to leverage strong generic brands in the fastest growing categories in retail food, grocery and pet product distribution.
Background
A well-established private label line of natural and/or organic food and retail products was created and registered in 2009 by a highly recognized membership-only warehouse club. The portfolio includes trademarks, logos, artwork and brand guides which covered approximately 150 SKU's in the grocery, frozen and prepared foods, baby and pet product aisles. Sales under these brands are over $200 million annually in over 200 stores across the United States. The brands are protected by trademarks using the following key brand identifiers: “Organics”; “All Natural”; "Pet"; “Earth”; and “Healthy".
These brands provide positioning for food products and supplements that are marketed as affordable, healthy, natural and/or organic including a full line of frozen and prepared food, children’s snacks, confectionery goods, vitamins and pet foods. In the home goods categories, the brands provide positioning for products that are marketed as affordable, earth friendly and natural including full lines of toiletry products, personal care products, hair care products, and skin care products, for babies, children and adults.
ASSETS FOR SALE
Trademarks
10 Trademarks in total using key brand identifiers ("Organics"; "All Natural"; "Pet"; "Earth"; and "Healthy") covering 18 different classes.
Domain Names
6 Branded Domain Names
The portfolio includes (Dot)Com Domain Names corresponding to the brands in the portfolio. The domains are intended for use in E-Commerce application.
Full List of Trademarks:
| Trademark | Class | Reg. Date |
| All Natural Marks | Snacks and trail mix, consisting of processed nuts, seeds, dried fruit and chocolate; beef patties; appetizers primarily consisting of chicken or beef.
Chocolates, spices, salf and pepper, pot pies. | 2014 |
| Organics Marks | Butter; frozen vegetables; olive oil; milk, and soy milk.
Frozen pizza and salad dressing.
Fruit juices.
| 2009 |
| Pet Marks | Dry dog food, dry cat food. | 2014 |
| Earth Marks | Plastic cutlery, namely, knives, forks and spoons.
Paper towels, paper napkins and bath tissue.
Paper plates. | 2014 |
| Earth Marks | Disposable diapers for babies. | 2014 |
| Earth Marks | Vitamins, dietary and nutritional supplements. | 2014 |
| Earth Marks | Hair care products, namely, shampoos and conditioners; skin care products, namely, cleansers, moisturizers, and body wash; baby wipes. | |
| Helpings Marks | Frozen prepared meals consisting primarily of chicken nuggets.
Crackers, frozen prepared meals consisting primarily of macaroni and cheese.
| 2011 |
| Branded Mark | Oils, namely, olive and vegetable oils, processed olives; cheese; and frozen meatballs.
Pasta; pasta sauces; pizza.
| 2007 |
| Confectionery Mark | Nuts, namely, roasted nuts and shelled nuts.
Candy.
| 2008 |
DILIGENCE
Further brand information and access to the data room is available upon the execution of a non- disclosure agreement.