The Destination for Off-Price Luxury
Century 21 is a pioneer in the development of the off-price channel, with a particular focus on luxury apparel and accessories. Its weekly ecommerce offerings of one-of-a-kind designer brand products provide customers the chance to “shop the drop” – a curated assortment of luxury goods from rarely discounted brands. As Carrie Bradshaw famously noted in Sex and the City: “Century 21, the downtown discount store, was THE best part of jury duty.”
A Trusted Brand for Customers and Vendors Alike
Customers have come to trust Century 21 as a dependable source for discounted luxury goods and name brand apparel and accessories. Century 21’s customers are highly loyal across both the retail and online channel, shopping for deals frequently as fresh product assortments are updated daily. Often referred to as “New York’s Best Kept Secret,”® the Century 21 brand has provided customers “in the know” the opportunity to acquire designer products at a discount with confidence in the authenticity of the product. This translated to a “halo effect” with designers and high-end labels who trusted that Century 21 provided a merchandise offering that would appropriately complement their brand.
An Exceedingly Loyal and Discerning Customer
The Company maintains a customer database which includes customer and transaction data for approximately 2.8 million customers with opt-in email addresses. Of these, there are approximately 1.9 million customers who made a purchase within the last two years. Century 21 has a strong following among its loyal customers, with approximately 1.9 million customers participating in the C21Status Rewards loyalty program. The customer represents a particularly desirable demographic - nearly half of the Company’s known customers are professionals between the ages of 35 and 54, with approximately 41% of them having a household income above $100,000.
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