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Intellectual Property Acquisition Opportunity

Hilco Streambank is seeking offers for the intellectual property assets of Century 21 Department Stores LLC (“Century 21” or the “Company”). The available assets include the Century 21 trademarks, domain names, customer data, social media assets and more. Through its omni-channel offerings, Century 21 and C21Stores.com are known for offering designer brand products at discounted prices to discerning customers. The Company operated 13 stores across New York, New Jersey, Pennsylvania and Florida, and an ecommerce platform at C21Stores.com. 

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Bid Deadline
November 16, 2020 at 12:00 noon ET

Auction 
November 19, 2020 at 10:00 a.m. ET

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The Destination for Off-Price Luxury

Century 21 is a pioneer in the development of the off-price channel, with a particular focus on luxury apparel and accessories. Its weekly ecommerce offerings of one-of-a-kind designer brand products provide customers the chance to “shop the drop” – a curated assortment of luxury goods from rarely discounted brands. As Carrie Bradshaw famously noted in Sex and the City: “Century 21, the downtown discount store, was THE best part of jury duty.”

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A Trusted Brand for Customers and Vendors Alike

Customers have come to trust Century 21 as a dependable source for discounted luxury goods and name brand apparel and accessories. Century 21’s customers are highly loyal across both the retail and online channel, shopping for deals frequently as fresh product assortments are updated daily. Often referred to as “New York’s Best Kept Secret,”® the Century 21 brand has provided customers “in the know” the opportunity to acquire designer products at a discount with confidence in the authenticity of the product. This translated to a “halo effect” with designers and high-end labels who trusted that Century 21 provided a merchandise offering that would appropriately complement their brand.

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An Exceedingly Loyal and Discerning Customer

The Company maintains a customer database which includes customer and transaction data for approximately 2.8 million customers with opt-in email addresses. Of these, there are approximately 1.9 million customers who made a purchase within the last two years. Century 21 has a strong following among its loyal customers, with approximately 1.9 million customers participating in the C21Status Rewards loyalty program. The customer represents a particularly desirable demographic - nearly half of the Company’s known customers are professionals between the ages of 35 and 54, with approximately 41% of them having a household income above $100,000.

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Assets Available For Sale

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Sale Process

The opportunity exists to become a Stalking Horse Bidder entitled to certain Bid Protections including a Break-Up Fee. Please contact one of the Hilco Streambank representatives listed below with any questions concerning the Sale Process, or to request a Non-Disclosure Agreement to obtain access to a virtual data room. Century 21 is operating as a chapter 11 debtor in possession in a bankruptcy case filed in the United States Bankruptcy Court for the Southern District of New York. The sale will be subject to approval of the Bankruptcy Court and the recommendations of a consumer privacy ombudsman, if appointed.