Scoop NYC® scoop

 

Acquisition Opportunity:
Intellectual Property Assets
        

 

Bids Due: Thursday December 1, 2016 at 5:00 PM ET

OPPORTUNITY

Hilco Streambank is currently offering for sale the Scoop NYC® brand and related intellectual property assets (the “Assets”) including trademarks, domain names and customer data.

BACKGROUND

The first Scoop NYC store was opened on April 16, 1996 in Soho, New York. Launched under the tag line: The Ultimate Closet®, Scoop NYC pioneered a new retail consumer experience with stores merchandised by color, classification and trend. Shopping at Scoop NYC provided the customer a glimpse into the expertly curated closet of a fashion editor. From its founding, Scoop NYC established itself as the go to shopping destination for fashion conscious clientele that included A-list celebrities and some of the most influential people in the fashion industry. The Scoop NYC shopping tote remains a well-recognized status symbol among fashionistas and is regularly seen on the sidewalks of New York City, LA and Miami.

Scoop NYC generated $58.3MM and $51.0MM of sales in FY2014 and 2015 respectively, including approximately $9MM in annual revenue from its Private Label Brands with a margin in excess of 60%. Scoop NYC operated 15 stores in the U.S including NYC, Las Vegas, Beverly Hills, Bal Harbour and Boston. With approximately 47,000 square feet of selling space, generating over $1,100 sales per square foot, Scoop NYC’s locations had historical average unit sales in excess of $3.3 million and aggregate annual 4-wall profits of $4.5 million.

Scoop NYC operated an e-commerce website with a loyal and global following under the URL www.scoopnyc.com. In FY2015 the e-commerce store attracted approximately 1.9MM visitors and generated $4.7MM in revenue. The Scoop NYC brand retains high awareness among fashion savvy millennials and other desirable customers, and can be purposed to many uses including e-commerce, retail, private label and shop within shop branding.

The Scoop NYC customer database contains over 228,000 customer records. The typical demographic profile of a Scoop NYC customer consists of the following characteristics: 

The Scoop Customer

  •  Age: 28-40 years old
  • Well-educated working professional
  • Sophisticated, fashionable and savvy socialite
  • Well-traveled, adventurous and confident
  • Stylish, independent and health conscious
  • Cosmopolitan millennial lifestyle: attends the theatre, museums, gallery events, dines at hip restaurants, explores latest fitness movements

AVAILABLE ASSETS

Flagship Store Banners

  • SCOOP NYC®
  • SCOOP Beach®

Private Label Brands

  • Scoop® (Women's Label)
  • S.C.P.® (Men's Label)

Trademarks including:  

  • SCOOP NYC®
  • SCOOP KIDS®
  • Scoop®
  • Scoop Street®
  • Scoop Beach®
  • The Ultimate Closet®
  • What’s the Scoop®
  • Scoop It Up®

Domain Names and Website

  • Scoopnyc.com
  • Scoopmen.com

Customer Data

  • 228,315 Customer Data Files
  • Over 100,000 Active E-mail Addresses

Social Media Profiles

  • 65,000 Facebook Likes
  • 31,000 Instagram Followers
  • 2,600 Pinterest Followers
  • 10,000 Twitter Followers

DILIGENCE & SALE PROCESS

Hilco Streambank is currently soliciting interest in the Assets from qualified buyers.

Data Room:

An online Data Room containing detailed diligence information has been constructed.

Access to the online Data Room will be provided to interested parties upon execution of a non-disclosure agreement.

Bid Submission:

Bidding instructions will be provided by Hilco Streambank in advance of the bid deadline.