Ch.11 Acquisition Simply Logo 3


Intellectual Property Assets

  Bid Deadline: August 6th, 2015 11:59PM EDT

Auction: August 10th, 2015 10:00AM EDT


Hilco Streambank has been retained by Simply Fashion Stores, LTD., (“Simply Fashion” or the “Company”) as its exclusive agent to market and sell its intellectual property assets, including trademarks, domain names, customer database and other intellectual property (the “Assets”). The Assets are being sold in a process conducted under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the Southern District of Florida, Miami Division (“the Bankruptcy Court”). Prospective buyers have the opportunity to leverage a popular women’s apparel and accessories brand with high consumer awareness spanning across the East-Coast and Mid-Western United States.


Simply Fashion is a discount retailer of women’s apparel and accessories who since 1987 has specialized in bringing fashionable clothing to urban women. As of January 1, 2015, Simply Fashion operated 247 stores in 25 states including major urban markets such as Detroit, Miami, New Orleans, St. Louis, Chicago, Atlanta, Baltimore, Nashville and Dallas. Simply Fashion offers current styles and the latest trends as well as essentials ranging in sizes across the board including Plus and Super Plus as well as Juniors and Misses. Net sales for the fiscal year 2014 were approximately $65.5MM, down from its high water mark of approximately $90MM.


The impact of the economic downturn created a difficult operating environment for Simply Fashion negatively effecting its ability to operate profitably. On April 16, 2015 Simply Fashion commenced its Chapter 11 Bankruptcy Case. Its retail stores have been liquidated and its store leases have been sold and assigned through a Bankruptcy Court approved sale procedure. Hilco Streambank was retained to market and sell the Company’s intellectual property assets.






SIMPLY BRANDABLESimply-Fashion-map-logo

  • SimplyTM
  • SimplyFashionTM

And More....



8 Registered United States Trademarks

simply fashion 1

  • Simply Fashion
  • Simply 6
  • Simply
  • Simply Plus
  • Fashion Trend
  • Jamie Nicole
  • Erica Brooke
  • B.F.Y. Boots For You

    Domain Names

    15 Registered Domain Names

    simply fashion 2

    Customer File

    174,233 E-Mail Subscribers

    125,631 SMS Subscribers


    Further information is available upon request. Data-room entry will be granted upon execution of a non-disclosure agreement. The Bid Deadline is August 6th @ 11:59PM and Auction Date is August 10th @10:00AM ET.