Stadium Naming Rights Acquisition Opportunity
Sports Authority Field at Mile High
Home of the Super Bowl Champion Denver Broncos

 Stadium Image for Email_Yellow Background


Proposals Due By: Monday, July 25, 2016 at 11:59PM EST


Hilco Streambank has been retained by The Sports Authority to market and sell its intellectual property assets including the naming sponsorship rights for Sports Authority Field at Mile High, home of the Super Bowl Champion Denver Broncos.

Contract details for the Stadium Naming Rights include:

  • Five (5) seasons remaining on the contract (Through 2020/21 Season)
  • Prominent signage on both interior and exterior of the stadium
  • Contract terms from the original 2001 contract well below current market rates (See chart below for comparable deals)

This is a unique opportunity to own the naming rights to the stadium of the reigning Super Bowl Champions. 

Recent NFL Stadium Deals**

Team Name Stadium Name Date Started Avg. Annual Value
New York Jets/Giants Metlife Stadium 2011 $ 20,000,000.00
Dallas Cowboys AT&T Stadium 2013 $ 19,000,000.00
San Francisco 49ers Levi's Stadium 2014 $ 11,000,000.00
New Orleans Saints Mercedes-Benz Superdome 2011 $ 11,000,000.00
Minnesota Vikings U.S. Bank Stadium (tentative) 2016 $ 8,800,000.00
Oakland Raiders Coliseum 2011 $ 7,200,000.00
Cleveland Browns FristEngergy Stadium 2013 $ 6,000,000.00
Tennessee Titans Nissan Stadium 2015 $ 5,000,000.00
Jacksonville Jaguars EverBank Field 2014 $ 4,3000,000.00
Denver Broncos Sports Authority Field 2001 $ 3,000,000.00

 *Deals may include other additional sponsorship elements

**Based on publicly available information (Post 2011)


The stadium naming rights contract was originally entered into by Invesco Funds in 2001, and was assigned to the Sports Authority in 2011.  There are five (5) football seasons remaining under the contract.  A buyer of these rights would assume the contractual payments for the final 5 years of the contract and replace the signage with their own.


Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.