Stadium Naming Rights Acquisition Opportunity
Sports Authority Field at Mile High
Home of the Super Bowl Champion Denver Broncos
Proposals Due By: Monday, July 25, 2016 at 11:59PM EST
OPPORTUNITY
Hilco Streambank has been retained by The Sports Authority to market and sell its intellectual property assets including the naming sponsorship rights for Sports Authority Field at Mile High, home of the Super Bowl Champion Denver Broncos.
Contract details for the Stadium Naming Rights include:
- Five (5) seasons remaining on the contract (Through 2020/21 Season)
- Prominent signage on both interior and exterior of the stadium
- Contract terms from the original 2001 contract well below current market rates (See chart below for comparable deals)
This is a unique opportunity to own the naming rights to the stadium of the reigning Super Bowl Champions.
Recent NFL Stadium Deals**
| Team Name | Stadium Name | Date Started | Avg. Annual Value |
| New York Jets/Giants | Metlife Stadium | 2011 | $ 20,000,000.00 |
| Dallas Cowboys | AT&T Stadium | 2013 | $ 19,000,000.00 |
| San Francisco 49ers | Levi's Stadium | 2014 | $ 11,000,000.00 |
| New Orleans Saints | Mercedes-Benz Superdome | 2011 | $ 11,000,000.00 |
| Minnesota Vikings | U.S. Bank Stadium (tentative) | 2016 | $ 8,800,000.00 |
| Oakland Raiders | Overstock.com Coliseum | 2011 | $ 7,200,000.00 |
| Cleveland Browns | FristEngergy Stadium | 2013 | $ 6,000,000.00 |
| Tennessee Titans | Nissan Stadium | 2015 | $ 5,000,000.00 |
| Jacksonville Jaguars | EverBank Field | 2014 | $ 4,3000,000.00 |
| Denver Broncos | Sports Authority Field | 2001 | $ 3,000,000.00 |
*Deals may include other additional sponsorship elements
**Based on publicly available information (Post 2011)
CURRENT SITUATION
The stadium naming rights contract was originally entered into by Invesco Funds in 2001, and was assigned to the Sports Authority in 2011. There are five (5) football seasons remaining under the contract. A buyer of these rights would assume the contractual payments for the final 5 years of the contract and replace the signage with their own.
DILIGENCE & SALE PROCESS
Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.
