
Stein Mart prides itself on being the place for “SMart” shoppers. Stein Mart became a leader in extending access to off-price and discounted product through its buy online, pick up in store and buy online, ship from store services, which increased online engagement. The Company’s investment in omni-channel capabilities resulted in double-digit sales growth through the digital channel in 2019, followed by year over year sales growth during the COVID 19 pandemic.
The Stein Mart brand connects with its loyal customers through the SMart Rewards loyalty program, which allows members to accrue awards certificates. Approximately 73% of the brand’s “active” customers are members of the SMart Rewards program, and of those, approximately 26% have the Stein Mart private label credit card.