Brand Acquisition Opportunity


Hilco Streambank is actively seeking interested parties with regards to the opportunity to acquire an established UK-based HiFi & Home Cinema retail brand.

Originally established in Nottingham in 1929, Eddy’s (Nottingham) Limited (the “Company”) grew to become a significant presence in UK Hi-Fi. Trading under the “Superfi” brand, the Company cashed in on an expanding consumer electronics market, opening retail outlets in Lincoln, Leeds, Leicester, Birmingham, Stoke on Trent, Stockport, Manchester, Newcastle, Coventry, Northampton, London, Sheffield, Wolverhampton, Derby, Hull and Nottingham, offering a range of state of the art audio-visual products.

The Company was ahead of its competitors in establishing an internet presence through it’s e-commerce website, gaining valuable market share. As a result, The Superfi brand was, well-known and highly-regarded within the industry.

The Company’s assets available to acquire, include:

  • Goodwill in the Corporate Brand – The Company’s heritage and rapid expansion established the reputation of the business;
  • Trade mark – The Company is the owner of a registered trade mark (registration number EU005308846) protecting the “Superfi” name within the EU for the relevant goods and services.

This is a unique opportunity to acquire an established retail brand in the Hi-Fi industry.

Sales Process

Further information is available to qualified bidders on receipt of a duly signed non-disclosure and confidentiality agreement.

Please contact Hilco Streambank to obtain an NDA and for more information regarding the sale process. All expressions of interests and offers should be directed to Hilco Streambank in writing. A bid submission form for submitting offers is available on request.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent for the Seller who offers for sale only what right, title and interest the Seller possesses in the assets. Such sale will be without any warranties, expressed or implied and will be at the buyer’s risk. The information provided has not been verified by Hilco or the Seller and bidders are deemed to have carried out their own due diligence of the assets.

VAT at 20% will be added to the purchase price, if applicable. A buyer's premium of 10% of the sale price is payable by the winning bidder. Hilco Streambank Terms and Conditions apply.

Contact Us

For further information please contact the following Hilco Streambank representatives:. 

Interested Parties

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