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dELiA*s

 

Hilco Streambank’s Roles

Hilco Streambank worked with dELiA*s – in two separate engagements – to develop a plan to market and sell the company’s intellectual property assets.  Initially, we worked with the company following its bankruptcy filing at the end of 2014 following the liquidation of its inventory.  Approximately 3 years later, the buyer of the intellectual property assets hired us to conduct a sale of those assets. 

Hilco Streambank Canvassed the Marketplace – Twice

dELiA*s, a teen fashion retailer, was founded in 1993 and recorded sales of over $100 million from 2011 to 2013. The brand developed a multi-generational following of loyal customers looking for the latest trends, style insights and fashion expertise, and was considered a vanguard of the junior’s apparel market.

In our initial engagement, we were brought in to market and sell the company’s brand assets, including its customer database of more than 4.9 million customer files, including over 2.5 million email subscribers, which drastically increased the value of its e-commerce platform.  In our subsequent engagement, we capitalized on our intimate knowledge of the assets to complete a prompt sale and licensing deal.

Hilco Streambank Closed the Deals

Initially, we assisted the company in closing a deal for $2.5 million on account of its intellectual property assets.  Subsequently, we assisted the brand owner in closing an out-of-court transaction.  We also successfully negotiated a licensing deal between the brand purchaser and Dolls Kill, which assisted in the re-launch of the brand in 2018.

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