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Kenmore DieHard

U.S. Bank, as trustee, retained Hilco Streambank to sell its collateral – consisting of U.S. trademarks of Kenmore and DieHard – as part of an Article 9 sale. 

The Kenmore brand represents more than 100 years of trusted performance in both major home appliances such as refrigerators, freezers, laundry washers and dryers, as well as small appliances such as vacuums, microwaves, grills and kitchen appliances.

The DieHard brand is synonymous with America’s most trusted, reliable and preferred automotive battery.  The brand has expanded into batteries for vehicles of all types, consumer electronics, portable power solutions and lifestyle products such as work boots. 

Hilco Streambank reached out to hundreds of potential buyers for each brand, shepherding them through the diligence and sale process.  Transaction terms are not publicly available.

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