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SportsAuthority.com With Over 100 Million Visitors a Year Hits the Auction Block

Jun 09, 2016
Hilco Streambank is auctioning off the intellectual property assets of The Sports Authority, Inc.., including its brands, trademarks, patents and web and customer assets and the domain names owned by the company (the “Assets”).

June 8, 2016 by Michael Berkens  - DOMAINS.COM

Hilco Streambank is auctioning off the intellectual property assets of The Sports Authority, Inc.., including its brands, trademarks, patents and web and customer assets and the domain names owned by the company (the “Assets”).

On the domain front Sports Authority owns 628 Domain Names including SportsAuthority.com which got more than 111 Million visits in 2014 and More than 126 Million visits in 2015.

Also Included in the auction is the naming rights to Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos.

The Company is currently operating as a Debtor under Chapter 11 in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”).

Sports Authority is a household name in the sporting goods industry, with a history that extends back almost 100 years. As of 2015, the Company operated over 400 stores across the United States and Puerto Rico, as well as the ecommerce website SportsAuthority.com. In 2015, Sports Authority generated over $2.5 Billion in sales revenue, including more than $250 Million in revenue through e-commerce and other digital sales channels.

The Sports Authority’s offerings included merchandise from leading national brands such as Nike®, Adidas®, Under Armour®, Wilson® and Coleman®, as well as product bearing the Company’s exclusive private brands such as: Tommy Armour®, Bodyfit by Sports Authority®, Parkside Style®, Alpine Design®, Ram®, bloom® and Slalom®; among others.

The Company’s private brands generated more than $170 Million in sales in 2015. With its comprehensive product mix, the Sports Authority is known as the destination for All Things Sporting Good®.

CURRENT SITUATION

The Company is currently soliciting interest from buyers interested in acquiring all or some of the Assets.  A virtual data room has been established for access to due diligence information. Initial bids for the Assets are requested by June 23, 2016.

SUMMARY OF ASSETS

Trademarks

  • Sports Authority® (Registered in the US and in  foreign countries)
  • Private Label Brands including:
    • Tommy Armour Golf®
    • Alpine®
    • Aspire Style®
    • bloom®
    • Bodyfit by Sports Authority®
    • Ram Golf®
    • S A Gear® and Design
    • Slalom®

 

Domain Names & Website Platform

Customer Data

  • Total customer list consisting of approximately 114 Million customer data
  • Approximately 25 Million Opt-In E-mail Addresses

Royalty Rewards Program – The League

    • Over 28,500,000 total members
    • 5.4 Million new members in 2015
    • Average basket size of $57.83 for in-store transactions
    • Average basket size of $67.83 for online transactions

E- Commerce

  • $207.3MM revenue for FY2015
  • $146.2MM revenue for FY2014
  • Over 2 Million Web orders for FY2015
  • Over 1.4 Million Web orders for FY2014

Stadium Naming Rights

  • Sports Authority Field at Mile High – Home of the Super Bowl Champion Denver Broncos

DILIGENCE & SALE PROCESS

Access to the Virtual Data Room will be provided upon execution of a non-disclosure agreement.

The Assets will be sold through a Bankruptcy Court approved sale process and transferred subject to a Bankruptcy Court order.

Interested parties should contact the following Hilco Streambank representatives for more information.